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Commtouch Latin America.

Yupi Internet Inc. Relies on Commtouch for Multilingual Messaging Solutions

FOR SEVERAL YEARS, YUPI HAS RELIED on Commtouch (Nasdaq: CTCH) for comprehensive e-mail and messaging services in Spanish, Portuguese and English.

"We were looking for a complete multilingual outsourcing solution to take away all the e-mail headaches, while saving costs on equipment, bandwidth and maintenance," says George Levy, director of community (e-mail, forums, chats and other interactive services) for the Miami-based online network of sites. "We are known in Spanish as 'El mas facil,' and we wanted to be sure that our e-mail services for users were easy to use and reliable. Furthermore, we needed this new service up and running within a few weeks and Commtouch was ready with the resources and manpower to make it happen."

The Yupi management team knows that e-mail is one of the "stickiest" online services, driving traffic to its growing network of sites. Yupi's extensive network of sites includes several Commtouch powered e-mail offerings. In the past year, Yupimail users have grown an average of 16% per month to more than 1 million today. [*]

"E-mail users are very loyal," Levy says. "Every day, they come back and use the services. Users also like to use our message boards and chat services. They are looking for those community-driven services."

Commtouch helps Yupi achieve a competitive advantage in the market through effective use of e-mail messaging. "E-mail is also a key element when it comes to customer loyalty," says Levy. "Once a customer trusts their e-mail to you, they're sending their most sensitive communications. In turn, we needed a solutions provider that we could trust, and Commtouch is that company."

A key factor for Yupi was Commtouch's across-the-board commitment to the international market with services in Spanish and other languages. "Spanish is a mission-critical necessity for us," Levy says. "If we didn't offer Spanish e-mail, we would be failing our users."

Commtouch's system allows Yupi to quickly design and deploy new branded e-mail interfaces showcasing its graphics and logos. "It's an easy process to create e-mails, spell-check and customize messages for the end user," Levy says.

Additionally, Commtouch has seamlessly integrated its calendar and contact book and other new functionalities into Yupi's services. "We have a close connection with our users," Levy says, "and they are very grateful for having features like these being integrated into their e-mail."

Currently, Commtouch is working with Yupi on new technologies to reach mobile executives and other users through their cell phones. "We want to stay at the bleeding edge of e-mail," Levy says.

In addition to delivering messaging solutions for Yupi, Commtouch works with a global customer alliance of more than 400 corporations, small to medium size enterprises, ASPs, ISPs, Telcos, portals and online businesses, such as Compaq, Ericsson, Exodus Communications, Intel Online Services, Microsoft, Toshiba, Tutopia, MTViGroup, Discovery Online and Repsol.

Commtouch also recently signed an agreement with StarBand Communications, America's first consumer two-way, always-on, high-speed satellite Internet service. StarBand Communications uses Commtouch's Service Provider Solution to deliver high-speed Internet email and messaging via satellite to consumers without local cable or DSL access. Zur Feldman, co-chairman and CEO of StarBand, says, "With the Commtouch outsourced solution, we can take advantage of the intuitive Online Management Center to quickly enable or change new email domains and accounts."

Commtouch is the leading global provider of outsourced e-mail and integrated messaging solutions, currently serving more than 18 million e-mail boxes worldwide with an integrated suite of online messaging applications in 26 languages in 180 countries.

Founded in 1991, Commtouch has offices in Silicon Valley, Los Angeles, New York City, Miami, Rio de Janeiro, London and Tel Aviv.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Latin Trade
Geographic Code:1USA
Date:Feb 1, 2001
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