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CommonHealth's Quantum Named DTC Agency of the Year.

PARSIPPANY, N.J. -- CommonHealth today announced that Quantum, its agency dedicated exclusively to building consumer healthcare brands, was named "Agency of the Year" in the "Mid-Sized/Healthcare Agencies" category at the third annual "Perspectives On Excellence" Awards Dinner, hosted by DTC Perspectives magazine on November 10 at the Westin Princeton Hotel.

CommonHealth ( is the world's leading healthcare-communications network and a WPP Group (NASDAQ/ADR: WPPGY; company.

This win marks the third award for Quantum in the three years DTC Perspectives has held these awards; the group was also awarded "Agency of the Year" honors in 2002. Last year, Quantum received Silver in the "DTC Agency of the Year - Healthcare/Specialized/Boutique" category.

Quantum's work was also recognized as contributing to award wins for three client brands. Crestor, a cholesterol treatment, received a Bronze Award in the "New Brand of the Year" category, and Retin-A Micro, a topical acne treatment, was awarded the Bronze in the "Brand of the Year Over $15 Million in Spending" category. A third Quantum-marketed brand, a leading erectile dysfunction treatment, was recognized with a Silver Award in the "New Brand of the Year" category.

"This prestigious accolade recognizes the body of strategic contributions and award-winning creative that Quantum has developed for our clients. It's gratifying for all of us to see these efforts acknowledged by our client and agency peers," commented Quantum's president, Stu Klein.

CommonHealth comprises Quantum, Adient, Carbon, Conectics, Ferguson, HLS, MBS/Vox, Noesis, ProCom, Qi, Solara and Xchange. The organization also has partnerships with WPP companies Einson Freeman, Enterprise IG, Mendoza Dillon, Ogilvy Healthcare and PDI.

DTC Perspectives Inc., formerly Rx Insight Inc., is a publishing, conferences/training and consulting company specializing in consumer marketing of pharmaceuticals. Its business is providing information to industry professionals responsible for doing DTC work for pharmaceutical companies, agencies or industry suppliers of services.
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Publication:Business Wire
Date:Nov 17, 2004
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