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Commission Junction Honors Leaders in Performance Marketing with its 2004 Horizon Awards; Winners Recognized at Commission Junction University 2004.

SANTA BARBARA, Calif. -- ValueClick, Inc.'s (Nasdaq:VCLK) Commission Junction, a provider of advanced online performance marketing solutions, announced the winners for its 2004 Horizon Awards at its 6th performance marketing conference, Commission Junction University (CJU), held September 19-21, 2004 in Santa Barbara, California. The Horizon Awards represent Commission Junction's core values of People, Greatness, and Innovation and recognize the exceptional achievement of top advertisers and publishers in the online performance marketing industry. Over 400 Commission Junction clients attended the sold-out CJU conference and awards dinner where the 2004 Horizon Awards were presented to, BUYSEASONS,, eHealthInsurance, FatWallet, ShopNBC, and Upromise(R).

"This year's Horizon Award winners continue to raise the bar for performance marketing. Their commitment to the affiliate relationships established through Commission Junction has been instrumental in the growth and maturing of our industry, while their drive has challenged us as a company to develop solutions that will help them to achieve new levels of success," said Jeff Pullen, general manager of Commission Junction.

Horizon Award -- People: The award for People is presented to an advertiser and publisher who have shown an enthusiastic commitment to performance marketing, are market leaders, and are dedicated to building a strong community among online marketers.

Advertiser: eHealthInsurance

Since launching its program in 2000, eHealthInsurance has continually evaluated and enhanced its performance marketing efforts to maximize the effectiveness of its program and invested in educational campaigns to help its publishers better market eHealthInsurance products. eHealthInsurance's program manager has also been a strong proponent for the industry and co-founded the California Bay Area Affiliate Managers Coalition.

Publisher: FatWallet

Launched in 1999, FatWallet has built a loyal community of fans and continually grown its performance marketing program by triple digits. Its site encompasses many of the individual business models used by publishers today -- deals and coupons, loyalty and cashback programs, price comparison and the well-known FatWallet forums -- all demonstrating FatWallet's role as a pioneer in the pay-for-performance marketing space.

Horizon Award -- Greatness: The award for Greatness is presented to an advertiser and publisher who have demonstrated exceptional performance over the previous year. This year Commission Junction also presented a special award to an advertiser who inspired greatness in others.

Advertiser: ShopNBC

Since 2001, ShopNBC has consistently found new ways to achieve dramatic growth in its performance marketing program. ShopNBC has recently added CJ Search(TM) to its arsenal of Commission Junction offerings, which include its strong affiliate marketing program. As a direct result of its continued pursuit of greatness, ShopNBC has continued to achieve significant year over year growth, a truly outstanding achievement for a mature program.

Publisher: Upromise

Upromise, the country's largest privately-funded service helping families save for college, has built a name for itself in the pay-for-performance field. By joining with top advertisers and brands, Upromise offers significant savings on items from home furnishings to electronics to apparel, while also giving a portion of commissions back to fund college savings for its members. From 2003 to 2004, Upromise has experienced over 100% growth in its Commission Junction partnerships and continues to grow at an accelerated pace.

Inspiring Greatness in Others: BUYSEASONS

This award was added to recognize BUYSEASONS for taking the idea of treating its publisher-base like an outside sales force to a new level. With its "MINI Cooper Affiliate Giveaway," BUYSEASONS allows publishers to combine their sales revenue driven through both the and programs to hit specific "prize thresholds" and is offering a 2004 MINI Cooper as a grand prize.

Horizon Award -- Innovation: The award for Innovation is presented to an advertiser and publisher in appreciation of their support to Commission Junction and to ongoing performance marketing educational outreach. This award represents the company's commitment to the people in the industry.

Advertiser: has developed a highly successful marketing channel using the Commission Junction Product Catalog to dynamically maintain and track the performance of multiple product catalogs and thousands of products. Following in the footsteps of previous Horizon Award winners in the Innovation category, has implemented tools for publishers such as the Sniplet Generator, which makes it easy for publishers to create product links for products that never go out of stock. The company is also a key member of the Rocky Mountain Affiliate Marketing Association and its work in educating other affiliate marketers, including publishers, facilitates the betterment of the industry.

Publisher: Clicks2Customers

With its cutting edge search marketing technology, Clicks2Customers has proven that innovation does play a role in providing up and coming advertisers with high volume sales and targeted placements. Clicks2Customers has developed sophisticated paid search campaign generation and management software that allows it to launch and track million plus keyword campaigns with deep-linked, handwritten ad copy that converts Clicks2Customers.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

--ValueClick Media ( provides a wide range of brand and direct marketing solutions -- including Web Marketing, E-mail Marketing, Lead Generation Marketing, and Search Marketing -- to create awareness, generate leads and drive sales.

--Commission Junction ( provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

--Mediaplex ( provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare Systems subsidiary ( provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

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This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 7, 2004
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