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Commercial Cold Storage southeastern distribution hub.

Commercial Cold Storage was conceived in the minds of two Atlanta entrepreneurs, B.C. Simpson and Ben F. Brady, in 1959. The warehousing, trucking and automobile executives envisioned a modern refrigerated warehouse to serve the growing needs of a growing city. Recognizing the potential explosive growth of the frozen food industry and that Atlanta was geographically positioned to become the Distribution Hub of the Southeast, they believed that the opportunity should be seized to propel Atlanta to the forefront of a new era.

The site selected for construction was adjacent to the future Interstate 75 South on Empire Boulevard, near Atlanta's busy airport. Prior to the 1960 opening, the 520,000 cubic foot warehouse was "sold out". This early success foreshadowed not only the nation's growing love affair with frozen foods but also Commercial's steady expansion during the next thirty years as they anticipated and responded to the burgeoning frozen food industry.

In 1963 it became apparent that the time was right to undertake an ambitious new construction project. Purchasing 52 acres located just off Interstate 85 North outside Interstate 285, Atlanta's perimeter highway, the new Refrigerated Food Center would provide an additional 4,169,000 cubic feet of refrigerated and frozen space, a distribution program, and on-site food packaging and processing. The most modern refrigeration alarm devices and abundant insulation were special features; as well as six blast cells capable of delivering -40 degree temperatures for blast freezing. Since the completed Distribution Center would occupy only a small portion of the total acreage, future expansion could be easily accomplished.

At this juncture in planning, the New York based Stone and Webster, Inc., a world-wide engineering, construction, environmental services, and management consulting firm, was approached to provide a more substantial financial base for not only this proposed project but also for future expansion. As a result of the solicitation, Stone and Webster, Inc. acquired controlling interest of Commercial.

The major Refrigerated Food Center opened in 1964. Currently known as the Pleasantdale Road Distribution Center, it has continued to grow even beyond the original vision with major additions in 1972, 1979, 1980, 1985, 1986, and 1987. At the time of the last addition, the refrigerated capacity increased to over 15,000,000 cubic feet -- making it the largest above ground public refrigerated warehouse in the world. The facility has approximately 8,000,000 cubic feet of freezer space which is capable of being lowered to -15 degrees to accommodate ice cream and frozen novelty items as well as other frozen food. It has 1,500,000 cubic feet of cooler space. A full-time Transportation Department implements an efficient and economical Freight Consolidation Program. Individual orders are pooled into volume shipments, Commercial acts as the shippers agent and passes the freight savings back to each participant in the pool. Product is shipped to destinations throughout the Southeast on a regular weekly shipping schedule utilizing nationally recognized common carriers. Additionally, LTL and truckload quantities can be shipped anytime.

In 1991 Commercial completed construction on a third warehouse in Rockmart, Georgia. Located approximately 40 miles Northwest of the Atlanta Airport, the 104 acre site was selected because it afforded access to both the CSX and Norfolk Southern Railroads. The state-of-the-art 3,500,000 cubic foot facility features a modern rail/truck/container transload dock. Wire-guided turret trucks access storage racking which is single deep select in the 40 foot high warehouse. Turret truck cabs are heated for increased productivity. An on-line active locator computer inventory control system preselects storage locations and affixes printed labels to the pallets as product is received. This process also facilitates order retrieval. The warehouse is customs bonded for imports. Additional acreage provides for future expansion for both Commercial and potential food processors and/or distributors.

Today, Commercial's three locations provide over 21,000,000 cubic feet of refrigerated, frozen and dry space. All locations are served by one or more railroads and are also U.S.D.A. approved. Blast freezing is available at the Empire Boulevard Warehouse and Pleasantdale Road Distribution Center. Office and food processing facilities are available for lease. A central on-line computer system links all sites and direct computer interface is available through WINS (Warehouse Information Network Standard) or a telephone modem. In addition, a FAX 3000 inventory reporting system is capable of automatically transmitting all customer account activity, both receipts and shipments, on a daily, weekly, or monthly schedule. The full-time Transportation Department oversees a very cost effective Freight Consolidation Program at the Pleasantdale Road facility. They also arrange both LTL and truckload shipments for all locations. An array of services is available at all locations including labeling, reboxing, stamping, stenciling, and stretch wrapping. Dock appointments are not required and customer pickups are welcomed.

Commercial is proud of its history, growth, and service to the food industry during the last three decades. Managed under the guidance of a Total Quality Performance Program that is designed to insure that the CUSTOMER is our first priority, we have every confidence that the next three decades will be equally successful.
COPYRIGHT 1993 Frozen Food Digest, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Atlanta, GA
Publication:Frozen Food Digest
Date:Apr 1, 1993
Previous Article:American Cold Storage gears up for quality customer service.
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