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Coming clean on Ajax nightmare.

Celtic's win over Ajax may have been a football match to you - but it was a broadcasting nightmare for me.

The urge to pronounce the team name A-Jax phonetically was overwhelming, as I'm old enough to remember that's how we used to say it when there was a cleaning product of the same name. And when did the sportswear firm of my youth that we called Ad-EE-das become Aa-didas? And when did the ancient female warrior we knew as Boadicea become Boo-dica? My job of reading out loud is hard enough without people moving the goalposts.


FOUL LANGUAGE Celtic vs Ajax last week
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Title Annotation:Features
Publication:Sunday Mail (Glasgow, Scotland)
Date:Oct 27, 2013
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