Printer Friendly

ComScore Acquires Digital Advertising Analytics Firm Proximic.

MANews-(C)2009-2015

6 May 2015 - US-based media measurement company comScore, Inc. (NASDAQ: SCOR) has acquired US-based analytics company Proximic, the company said.

Terms of the deal were not disclosed.

Proximic offers solutions aimed at bringing transparency to digital advertising for both buyers and sellers.

Technology used in Proximic's pre-bid solutions will power enhancements to brand safety and content categorisation capabilities across comScore's products, including its Industry Trust offerings and its validated Campaign Essentials and Media Metrix Multi-Platform product suites.

The Proximic team will be joining comScore as part of the acquisition.

Proximic offers several separate but complementary solutions for both ad buyers and sellers.

Using Proximic's solutions, buyers can create customised targeting segments using contextual data, brand protection features, keywords, phrases or sentences to target and filter the inventory that is being bid on in real time.

Sellers can normalise categorisation and brand protection data across all of their web sites to meet their advertiser's targeting needs, pushing this data to their DMP for audience analysis.

Sellers can also create their own programmatic packages across their inventory and share them directly with selected buyers. Proximic's solutions are currently integrated into several publishers and demand-side platforms, including AppNexus.

ComScore offers digital measurement and analytics, offering insights on web, mobile and TV consumer behaviour.

Country: USA

Sector: Media

Target: Proximic

Buyer: comScore, Inc.

Vendor:

Deal size in USD:

Type: Corporate Acquisition

Financing:

Status: Closed

Buyer advisor: , ,

Comment: Terms of the transaction were not disclosed

COPYRIGHT 2015 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2015 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:M & A Navigator
Date:May 6, 2015
Words:243
Previous Article:KapStone to Acquire Victory Packaging for USD 615m.
Next Article:Deal snapshot: SMITH ELECTRIC VEHICLES TO FORM JV WITH FDG.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |