Colt Ice is new offering from Pabst.
The company reported that Colt Ice Beer will contain 5.9% alcohol by volume and will be sold in 16 oz., 22 oz. and 40 oz. package configurations.
According to Pabst, Colt Ice Beer has been developed to "extend the Colt 45 equity" into the premium category of beer brands.
"Colt 45 Malt Liquor is a brand with strong heritage, tradition and consumer following," said Alan Willner, Vice President of Marketing at Pabst Brewing Company. "We are hopeful that Colt Ice Beer will continue to strengthen the Colt franchise."
|Printer friendly Cite/link Email Feedback|
|Publication:||Modern Brewery Age|
|Article Type:||Brief Article|
|Date:||May 17, 2004|
|Previous Article:||Neilsen study confirms NCAA audience is of legal age.|
|Next Article:||World Brewing Congress to be held in San Diego.|