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Colorado Memory Systems Becomes a Division of Hewlett-Packard Company.

PALO ALTO, Calif.--(BUSINESS WIRE)--Nov. 2, 1994--Hewlett-Packard Company today announced that Colorado Memory Systems has become a fully operational division of HP. Colorado Memory Systems, reported by Dataquest to be the market leader in minicartridge tape backup in 1993, was acquired by HP in September 1992 and at first was managed as a wholly owned subsidiary. The process of integrating Colorado's product development, marketing, manufacturing and sales operations into HP's divisional structure began in the fall of 1993 and was completed by the end of October 1994.

The Colorado Memory Systems division will continue to focus on QIC tape backup systems and handle product development, marketing, manufacturing and customer support out of its Loveland, Colo., facilities. Colorado tape backup sales now will be handled by information-storage specialists in HP's regional sales offices.

"The integration of Colorado tape backup products into HP's international sales force will certainly help us broaden our exposure," said Robert F. LiVolsi, marketing manager for the new division. "In addition, the combined forces of HP, the leading tape backup vendor, and Colorado, the top QIC supplier, will provide significant benefits to our distributors, resellers and end users. Distributors who handle both HP and Colorado tape backup products now will deal with one sales force, have one ordering process and one contract. And, they'll be serviced by nearby regional specialists who have the perspective of HP's entire information-storage product line. Resellers will leverage from HP's brand recognition and the company's aggressive marketing efforts. Both resellers and end users will enjoy widespread product availability.

"Colorado Memory Systems already has benefited from the tremendous resources available to us as a division of a $20 billion corporation. We have leveraged from HP's advanced, high-volume manufacturing processes in the United States and Europe and were able to accelerate our plans for European manufacturing and distribution. In addition, access to HP Laboratories has added significant depth to our own product-development efforts."

Colorado Memory Systems will continue to market its tape backup products -- including the Jumbo, Trakker, PowerTape and PowerDAT backup systems, plus software and accessories -- under the Colorado brand name. Colorado's customer support, reported by many users and editors to be the best in the tape backup industry, will continue to operate out of the division's Loveland facility.

Hewlett-Packard Company is an international manufacturer of measurement and computation products and systems recognized for excellence in quality and support. The company's products and services are used in industry, business, engineering, science, medicine and education in approximately 110 countries. HP has 97,900 employees and had revenue of $20.3 billion in its 1993 fiscal year.

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Note to Editors: Readers who want more information may contact Colorado Memory Systems, a division of HP, 800 S. Taft Ave., Loveland, CO 80537. Phone 1-800-845-7905. FAX 303-667-0997.

CONTACT: Hi-TechInk, Public Relations Agency for HP
 Art Stapp, 303/694-6411
 Colorado Memory Systems
 Wendy Makinen, 303/635-6402
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Publication:Business Wire
Date:Nov 2, 1994
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