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Color it loud with hot new Game Boys; Game Boy reflects players own style with five exciting new colors.

LAS VEGAS--(BUSINESS WIRE)--Jan. 9, 1995--Vibrant yellow, radiant red, gorgeous green, deep black, "high-tech" transparent. Players, pick your color! Now video game players can select a Game Boy in a color that reflects their own distinct personality and style.

With an installed base of more than 40 million users worldwide and more than 400 Game Boy games to choose from, this new "Play it Loud" Game Boy series comes in five hot new colors with a clear carrying case that can hold as many as six software titles.

"Game Boy is breaking into the '90s with these exciting new colors," says Peter Main, Nintendo's vice president, marketing. "Game Boy continues to be the world's leading portable game system enjoyed by gamers everywhere. These new color Game Boys introduce another round of excitement to this great product line."

Game Boy, the world's Number One portable video game system with more than 65 percent of this market, allows video game enthusiasts to take their video games anywhere. The eight-bit, hand-held Game Boy features an LCD screen and earphones that provide digital stereo sound. Game Boy's Game Link cable offers two players the opportunity to join their Game Boys in competition, and the Four-Player Adapter allows head-to-head competition for four players.

Nintendo's new releases for Game Boy include Wario Blast, featuring Mario's arch-nemesis, Wario, blasting his way into the chaotic world of Bomberman; and Space Invaders, an identical re-creation of the original 1970s arcade hit of the same name which helped launch the video game industry. In first-half 1995, Nintendo plans to release three new Game Boy games: Donkey Kong Land, a Donkey Kong Country for Game Boy featuring completely computer-rendered graphics; Kirby's Dream Land 2, featuring the lovable Kirby on a set of new adventures; and Mario's Picross, a challenging picture-crossword puzzle game.

The hand-held color Game Boy has a manufacturer's suggested retail price of $54.95(a) and will be available March 20.

Nintendo Co. Ltd., of Kyoto, Japan, is the leader in the worldwide $15 billion retail video game industry. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere, where more than 40 percent of American homes own a Nintendo system.

-0- (a) Although Nintendo of America Inc. may suggest retail prices for products, dealer is free to determine on its own the prices at which it will sell products.

CONTACT: Golin/Harris
 Dana Galin, 213/623-4200
 Eileen Tanner, 206/462-4220
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Publication:Business Wire
Date:Jan 9, 1995
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