AdWeek reported Oct. 6 that Alltel's new executive vice president of marketing, Frank O'Mara, began calling other agencies about new creative after giving DDB two weeks to deliver a new ad campaign. DDB had told O'Mara it wanted at least a month to work on the project.
DDB Worldwide has been Alltel's agency of record since April 2003. It devised Alltel's "You got that right" campaign.
AdWeek says the company was to began hearing ideas from other firms--including DDB--in mid-October. Alltel would only say that it is not reviewing the account.
"Our relationship with DDB remains the same," Alltel spokesman Andy Moreau told Outtakes. "They're our agency of record, and we're continuing to work with them."
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|Title Annotation:||Outtakes: an inside look into Arkansas media; Alltel Corp.'s advertising contracts with DDB Worldwide|
|Comment:||Cold call.(Outtakes: an inside look into Arkansas media)(Alltel Corp.'s advertising contracts with DDB Worldwide )|
|Article Type:||Brief Article|
|Date:||Oct 25, 2004|
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