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Cold call.

Alltel Corp. of Little Rock says it's not reviewing its $70 million advertising account with DDB Worldwide in Chicago, but that hasn't stopped the rural telecom from talking to other agencies about creative.

AdWeek reported Oct. 6 that Alltel's new executive vice president of marketing, Frank O'Mara, began calling other agencies about new creative after giving DDB two weeks to deliver a new ad campaign. DDB had told O'Mara it wanted at least a month to work on the project.

DDB Worldwide has been Alltel's agency of record since April 2003. It devised Alltel's "You got that right" campaign.

AdWeek says the company was to began hearing ideas from other firms--including DDB--in mid-October. Alltel would only say that it is not reviewing the account.

"Our relationship with DDB remains the same," Alltel spokesman Andy Moreau told Outtakes. "They're our agency of record, and we're continuing to work with them."
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Title Annotation:Outtakes: an inside look into Arkansas media; Alltel Corp.'s advertising contracts with DDB Worldwide
Comment:Cold call.(Outtakes: an inside look into Arkansas media)(Alltel Corp.'s advertising contracts with DDB Worldwide )
Author:Turner, Lance
Publication:Arkansas Business
Article Type:Brief Article
Geographic Code:1U7AR
Date:Oct 25, 2004
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