Cold War Continues.
Cough and cold remedies surged to US$6.5 billion in 1999, making them the single largest segment of the $40.8 billion global market for over-the-counter medicines, according to specialized research firm IMS. Such has been the growth in self-medication in Latin America, in particular, that over-the-counter drug manufacturers recently renamed their umbrella organization the Industria Latinoamericana de Automedicacion Responsable. The idea is to promote responsible use of non-prescription medications.
But the best anti-sniffle strategy remains prevention or, should you catch cold, a hot bowl of good old fashioned canja de galinha or consome de pollo, also known as chicken soup.
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|Date:||Jun 1, 2001|
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