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Cold Stone Creamery launches in Japan.

Cold Stone Creamery reports that its first store in Japan, also its first store in Asia, has been launched this month with great success. Located in the Roppongi Hills complex in Tokyo, the store's opening was marked by a continuous two-and-a-half hour line that formed six hours before the ribbon cutting ceremony and ran until closing. Cold Stone reports that over 1,000 people were served. In the first week alone, sales for the 400-square-foot store surpassed $36,000. Lee Knowlton, senior vice president of Cold Stone Creamery, noted: "Cold Stone Creamery has always been a favorite in the United States, but with such a successful opening of our first store in Asia, we've confirmed Cold Stone has worldwide appeal."

The company notes that flavor preferences differ slightly in Japan, with a stronger emphasis on fruit flavors and Creations than in the United States. Strawberry Shortcake Serenade, made of sweet cream ice cream mixed with strawberries, yellow cake and whipped topping, was the top seller of the store's first day.

The opening of the Roppongi Hills store is the first step in an aggressive worldwide growth plan. Cold Stone Creamery Japan plans to open 150 stores in the Tokyo metropolitan area by the end of 2009. The second store in Tokyo is scheduled to open in March 2006. Future plans include opening stores in Korea, China, Taiwan, Canada and Mexico.

Opened in spring 2003, Roppongi Hills is considered one of Tokyo's trendiest spots. Described as "a city within a city," it consists of residential, recreational and office space, an art museum, cinema complex, a hotel and various shops, as well as restaurants and cafes.
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Publication:Ice Cream Reporter
Geographic Code:1USA
Date:Nov 20, 2005
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