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CokeMusic.com Rocks the Internet With Chances to Win ``American Idol'' Red Couches and Other Prizes Through Fall Promotion.

Business/Entertainment & Music/High-Tech Writers

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ATLANTA--(BUSINESS WIRE)--Sept. 24, 2002

"Pop Quiz" Virtual Game Show to be Unveiled

October 8th on CokeMusic.com

The first "American Idol" competition is over, and the stars of the show are making their preparations for a whirlwind national tour. And while the popular program and its contestants are still as hot as the hottest rock star, a special under-the-cap promotion from Coca-Cola classic and CokeMusic.com gives people a chance to win the "American Idol" Red Couches from the show's Coca-Cola Red Room.

The Couches are just a few of the prizes that will be offered on www.CokeMusic.com. Beginning on Sept. 30 and running through the end of the year or while supplies last, consumers can collect codes located under the caps of specially-marked 20-ounce and 1-liter bottles of Coca-Cola in participating retailers, and, by visiting CokeMusic.com and following instructions, turn each into 1,000 "decibels" good for entering for chances to win specific prizes. Three levels of prizes will be awarded, ranging from music CDs to the "American Idol" Coca-Cola Red Couches to experiential trips to events such as Jazz Fest in New Orleans and the American Music Awards in L.A. to see the winner of the Coca-Cola New Music Award perform live on stage.

"CokeMusic.com's fall promotion is about providing people access to the music and entertainment they love," says Betsy Pyle Armentrout, brand manager, Coca-Cola Brand Business Unit, Coca-Cola North American Division.

Unlike other similar promotions, if consumers don't win a particular prize, their decibels are returned to them for future use. Another unique feature of this promotion is that people will be able to know how many others have entered for a particular drawing, thereby allowing them to increase their odds of winning.

"We have added some game theory to the promotion," says Armentrout. "If you see a couple of mp3 players among the prize items, and one has 800 entries and the other has 600, you can enter to win the one with 600 because your odds of winning are higher. Consumers have told us that they want some control over their odds, and this program helps them do that."

Complementing the launch of the promotion, on October 8th, CokeMusic.com will unveil an interactive virtual game show called "Pop Quiz," through which CokeMusic.com users can use their v-egos (virtual egos, or personalized avatar characters) to participate in the show by creatively answering quiz questions. Winners of the virtual game show will earn decibels, which can be used toward participation in the CokeMusic.com promotion.

Special Coca-Cola classic packaging in support of the promotion will be generally in participating stores September 30th through December 31, or while supplies last. The program will be supported by national print, online and radio advertising and by in-store point-of-sale displays.

Launched in June 2002, CokeMusic.com is an interactive website featuring streaming radio, music demo creation, music downloads and personalized v-ego avatar characters.

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Publication:Business Wire
Date:Sep 24, 2002
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