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Coffee comeback.

More than half of the U.S. population drinks coffee each day, according to the National Coffee Association, which has recently released their 2003 coffee drinking trend report. Of those coffee drinkers, 12.6% said they had drunk coffee in a restaurant within the past week, down from 13.8% the previous year. "In the last year or so coffee drinking has been slightly impacted due to economic conditions and unemployment," says Jay Molishever, director of communications for the National Coffee Association. "But in general, coffee is making a comeback." The NCAUSA also differentiates between gourmet and traditional coffee drinkers. Nearly 7.5% of gourmet coffee drinkers--those who drink lattes, mochas and the like--drank them in restaurants within the past week. "There are many more traditional coffee drinkers," Molishever says. "But the number of gourmet coffee drinkers has increased incredibly in the last five to ten years."--AK
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Title Annotation:Currents
Date:Oct 1, 2003
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