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Coca-Cola to Unveil New Bottle at Turner Field.

Spectacular New 49-foot Icon Will Debut July 16(th) At Coca-Cola Sky Field

ATLANTA -- There's a giant new state-of-the-art Coca-Cola bottle stepping up to the plate, and it's sure to be a hit with Braves fans. The sparkling new 49-foot-tall Coca-Cola Contour bottle will be unveiled at Turner Field, home of the Atlanta Braves, on July 16th.

The new 21st century rendition of the iconic Coca-Cola Contour bottle replaces the original Coca-Cola Sky Field bottle, which stood high above left field for the past 12 years. With a high-resolution, programmable screen serving as the bottle's famous red label and lights that can produce millions of different colors, the new bottle will offer a high-tech way to celebrate a Braves' home run while carrying on the traditional fireworks celebration for which the original bottle was known.

"Enjoying an ice-cold Coca-Cola at a Braves game is the essence of summer in Atlanta, and we think the new Coca-Cola bottle really captures the specialness of that experience," said Katie Bayne, chief marketing officer, Coca-Cola North America. "The bottle is designed to be entertaining for the fans as well, and we think it will add a new sense of excitement to the experience of being at Turner Field for a game."

The outside of the bottle is made of a polycarbonate high-impact material and traced in 3,000 tri-colored LED's (Light-Emitting Diodes), each capable of producing over 16 million different colors. The new bottle will be officially unveiled by Coca-Cola and Braves executives including Hank Aaron at a special ceremony at home plate before the start of the Braves July 16th game against the New York Mets at Turner Field. During that game, Coca-Cola and the Braves will distribute genuine pieces of memorabilia from the original Coca-Cola Sky Field bottle to a number of lucky Braves fans. The bottle was fabricated by Freeman Company of Dallas, Texas.

The festivities will continue throughout the weekend, with Coca-Cola Recycling Nights on July 17th and 18th. The Coca-Cola Recycling Education Vehicle (REV) will be on site, featuring recycling trivia games where fans can win prizes, including a Braves Recycling Team t-shirt made from recycled PET. In addition, a concert by the All American Rejects after the Braves game will take place on July 18th.

"The iconic Coca-Cola bottle has been a part of Turner Field since we opened our doors, and the new bottle is an entertaining reminder to Braves fans that America's favorite pastime and ice-cold Coca-Cola help make summer time special," said Derek Schiller, executive vice president, Sales and Marketing, Atlanta Braves.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.
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Publication:Business Wire
Date:Jul 13, 2009
Words:575
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