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Coca-Cola, Sanofi launch 'Beautific' beverage brand.

Coca-Cola will be responsible for the drinks formulation and Sanofi for the distribution in pharmacies and drugstores.

Coca-Cola and Sanofi-aventis have teamed up on a pilot project in Paris, France, to launch a line of beauty drinks branded Beautific Oenobiol. Sanofi acquired the French health and beauty dietary supplement company Oenobiol in 2009.

Coca-Cola will be responsible for the drinks formulation and Sanofi for the distribution in pharmacies and drugstores, according to a Sanofi spokesman.

The Beautific line includes four formulas. Energy + contains caffeine and vitamins B3, B5, B6 and B12 to help reduce fatigue; it is available in Kiwi and Mango flavor. Hair & Nails contains vitamin B8 to help maintain healthy hair, as well as zinc, which is involved in protein synthesis, and selenium to enhance the action of vitamin B8 and zinc. This formula is offered in Apple and Passion Fruit flavor.

The Slimming variety, offered in Citrus flavor, contains 3 grams of the soluble fiber glucomannan per bottle, as well as vitamins B3, B5, B6 and B12, which help reduce fatigue and support metabolism function, according to the brand's website. Lastly, Cellular Antioxidant Protection, available in Orange and Peach flavor, contains antioxidants lycopene, selenium, vitamins C, E, B3 and B8 to help protect skin from oxidative stress.

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Title Annotation:MarketWatch
Publication:Household & Personal Products Industry
Date:Sep 1, 2013
Words:210
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