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Cobra Beer deploys Microsoft CRM solution.

TELECOMWORLDWIRE-16 June 2005-Cobra Beer deploys Microsoft CRM solution(C)1994-2005 M2 COMMUNICATIONS LTD

Microsoft Business Solutions has announced that Cobra Beer has implemented Microsoft Business Solutions CRM to enable its sales teams and staff to manage promotions and customer relationships from their desktop computers.

Microsoft CRM has been deployed as a new part of a large-scale investment in Microsoft technologies by the company that includes Microsoft Windows XP, Windows 2000 Server and Exchange Enterprise 2003, SQL Server 2003 and Microsoft Office 2003.

Certified Microsoft Business Solutions partner ConsultCRM implemented the solution with benefits including: up to date information about customer and campaigns available to staff from the desktop, improved management of telesales campaigns and promotions, and web-based access to the database.

Financial terms of the implementation were not disclosed.

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Title Annotation:customer relationships management, Microsoft Business Solutions
Article Type:Brief Article
Date:Jun 16, 2005
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