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Coalition launches new anti-alcohol bills in both houses.

The Coalition of Alcohol Advertising and Family Education threw another log on the anti-alcohol fire when it announced the introduction of two new bills last week. Sen. Strom Thurmond (R-SC) and Rep. Joseph Kennedy, II (D-MA) introduced companion bills that would require alcoholic beverage advertising to include warnings about its use.

The introduction of these bills came less than two weeks after Surgeon General Dr. Antonia Novello said she "was encouraged by the response" of the beer industry fight against alcohol abuse, and was "hopeful the industry will continue in the right direction."

The coalition, however, seemed to ignore the Surgeon General's optimism. "This unique bipartisan effort reflects the breadth of concern in Congress and across the nation about alcoholic beverage advertising," said the coalition's co-chair Christine Lubinski. "This legislation also indicates a new willingness on the part of our national leadership to address the inconsistency of spending over $5 billion a year to reduce the supply of illegal drugs while ignoring the role that advertising plays in creating the demand for alcohol."

The bills would require that one of five warnings be incorporated into any form of advertising alcoholic beverages, including printed promotional material. These warnings would focus on drinking during pregnancy; driving while under the influence of alcohol; using alcohol with other over-the-counter drugs, prescription or illegal drugs; the addictive properties of alcohol; and the illegal purchase of alcohol for people under 21.

Additionally, the bills would establish a toll-free number operated by the Dept. of Health and Human Services to provide additional information about the use of alcohol. The number would appear in all printed warnings.
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Title Annotation:Coalition of Alcohol Advertising and Family Education
Publication:Modern Brewery Age
Date:Mar 25, 1991
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