Coalite brand is saved.
'I was saddened by the demise of Coalite and thought it would be a huge loss to the trade if this household name slipped into the mists of time,' said Maxibrite chairman Albert Yemm. 'Coalite was undoubtedly the brand leader and by far the best open fire fuel available.
'We saw an exciting opportunity and I am very pleased Maxibrite has purchased the brand name and all associated trademarks of Coalite.'
Maxibrite, founded by Mr Yemm's late brother Glyn in 1962, remains a family-run business, producing 48,000 tons of Welsh anthracite based products each year.