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Clubs face ban on booze brand for kids' shirts.

Byline: By JESSICA SHAUGHNESSY

EVERTON and Liverpool football clubs could be hit by new rules preventing replica shirts emblazoned with alcohol sponsors being sold to children.

Drinks firms sponsoring sports teams have agreed a voluntary scheme to remove alcohol brands from children's sized-shirts.

Merseyside's two Premiership teams are among the football clubs that could be hit by the regulations, which were announced yesterday by Britain's drinks industry's representative body the Portman Group.

The ban will apply to all sponsorship contracts signed from January next year, which could mean that Liverpool and its sponsor Carlsberg escape the clampdown.

It is thought the beer brand and the club have agreed a new pounds 20m three-year deal within the past few days.

The Portman Group wrote to sports associations informing them of the change last week.

Everton are sponsored by Chang, a Thai beer.

The agreement is to be included in the industry's code of conduct.

David Poley chief executive of the Portman Group, said: "This move may make alcohol companies relatively unattractive as sponsors. One of the concerns is that if you do take your branding off there may well be some fall-out in terms of reduced sales."

news@liverpoolecho.co.uk

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Publication:Liverpool Echo (Liverpool, England)
Date:Jun 4, 2007
Words:209
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