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Clorox takes home WOW innovation prize.

Clorox ScmbSingles beat out a flax-based industrial towel and a microfiber wipe, for the innovation award at the 2015 World of Wipes conference, held in Atlanta, GA. The disposable pad, which is pre-loaded with Clorox cleaner, was selected by the nearly 500 conference attendees. The win marked the first for a national brand since 2009 when Windex took home the prize.

According to Clorox, the patent-pending ScmbSingles pads feature a four-layer construction including an abrasive scrubbing layer, a middle layer to provide loft, a plastic film to act as a soap barrier and a bottom absorbent wipe layer. The pad is dry to the touch and activated with water.

The World of Wipes conference and the Innovation Award are both sponsored by INDA, the Association of the Nonwoven Fabric Industry. Other finalists in this year's competition included Brawny Industrial Flax Towels from Georgia-Pacific and DuraDry hygienic microfiber wipes from PGI Nonwovens/Chicopee. In addition to Windex, past winners include Nice-Pak and Professional Disposables Inc. Next year's WOW conference will be held in Chicago, IL.

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Title Annotation:Wipes Market Watch
Publication:Nonwovens Industry
Article Type:Brief article
Date:Sep 1, 2015
Words:174
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