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Clio Designs bullish on latest offerings.

NEEDHAM, Mass. -- For more than a decade Clio Designs Inc. has achieved consistent growth by combining small company passion with big company performance. Today, Clio is a leading global designer, manufacturer and marketer of personal care and beauty care products sold in more than 20 countries.

The company is promoting its exciting new lip care line, Mwah, as well as two new skin care lines at the National Association of Chain Drug Stores Total Store Expo in Boston.

"We've been doing this for a long time," says Jamie Leventhal, executive vice president of Clio. "But we've never been more excited about the products we're working on than we are right now.

"Bringing high-quality yet affordable products with effective, innovative, natural and organic chemistry to food, drug and mass with fun, exciting and modern branding has been an easy story to sell to retail. "

With several of the largest North American retailers on board with new skin care and/or lip care products from Clio, he notes that Clio is poised for significant growth in 2015.

The development of Mwah, the company's signature new lip care line, was a bit of a challenge, according to Clio director of new product development Brian LaMontagne.

"We wanted to be everything to our target demographic --including being innovative, high quality, natural, eco-friendly and bold--in terms of branding and supporting valuable causes, yet still be affordable to young girls at mass," he explains. "We're really excited about the results, but we're most excited to be bringing high-quality, safe and natural ingredients to a demographic that appears to have been forgotten; or for years has been offered relatively poor-quality, licensed products. "

The current Mwah line includes several flavors of the company's hero SKU, the lip conditioning slider, a gloss with varying levels of tint, and a traditional stick balm. Several additional products are in development.

Mwah lip care products combine such natural moisturizers and lip conditioners as mango seed butter, macadamia nut oil, shea butter, and vitamin E, as well as other natural ingredients that are proven to soothe, protect and repair dry or chapped lips. All of the products in the line are produced at Clio's 100% solar-powered facility in southern California.

With suggested retails ranging from $1.99 to $4.99, Mwah lip care products are currently available at a handful of major retailers, and they will roll out nationally between the fourth quarter of this year and the first quarter of 2015 at most major food, drug and mass retailers.

At the Total Store Expo, Clio is also promoting Core Clarity, a semi-premium skin care regimen for mass, and is launching Mumsie, an innovative natural and organic derma line created specifically for pre- and postpartum mothers.

Mumsie features a first-ever acne cleansing facial wash that is free of both salicylic acid and benzoyl peroxide and is formulated specifically for the hormonal adult acne that is associated with all phases of pregnancy. The line also features a stretch mark-relief oil and cream that are both free of mineral oil, which is indicated to have extremely high absorption rates and is often not recommended for use by pregnant women.

"We were surprised to see that the major stretch mark oil on the market today was mineral oil based, " says Leventhal. "There's a ton of data out there indicating that women should actually avoid the use of mineral oil while pregnant. "

In contrast, Mumsie utilizes such natural and organic ingredients as avocado oil, jojoba seed oil and mango butter for safe and effective skin conditioning and for stretch mark relief.

"Clio has been in the beauty appliance and skin care business for several years, mostly flying under the radar," says Leventhal. "But now, with a top PR firm managing the new products launch and a sizable advertising plan under way for the first quarter of 2015, we're ready to make a more public name for ourselves. "

Clio Designs Inc.

1000 Highland Ave.

Needham, Mass. 02494

Key contact: Jamie Leventhal, Executive Vice President

Website: cliodesigns.com

Phone: (800) 514-CLIO (2546) Fax: (617) 507-5653

Primary business: BEAUTY CARE Lip care, skin care

Total Store Expo booth #1370
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Title Annotation:CORPORATE PROFILES: TSE 2014
Publication:Chain Drug Review
Date:Aug 25, 2014
Words:689
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