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Clif bar goes global.

Clif Bar is thinking about global warming. So much so, in fact, that the health snack company this winter launched a nationwide campaign to help ski resorts, skiers, and snowboarders combat global warming, which threatens to reduce snowfall and jeopardize winter sports for years to come.

Clif Bar is planting trees on behalf of ski resorts that apply for the prestigious Golden Eagle Awards for Environmental Excellence, which recognize environmental achievements by ski areas. The awards are sponsored by Clif Bar & Co., the National Ski Areas Association (NSAA), and the Natural Resources Defense Council. Clif Bar is also planting 10 trees in a Global ReLeaf Forest on behalf of each of the first 25 applicants.

This is in addition to Clif Bar's ongoing Cool Commute program, which plants Global ReLeaf Forest trees to offset the "climate footprint" of its employees' commutes. In the past three years, that effort has planted more than 8,000 trees.

Scientists predict global warming will diminish snow pack in the western United States by up to 70 percent in the coastal mountains over the next 50 years. Studies also forecast that Rocky Mountains ski resorts will be all but shut down by 2050 if global warming continues at its current rate.

The awards will be presented at the NSAA convention in May. To learn more about Clif Bar's environmental programs:
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Title Annotation:News from the world of Trees; global warming
Publication:American Forests
Article Type:Brief article
Geographic Code:1USA
Date:Mar 22, 2006
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