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Click and collect sales rise by 20%.

THE internet revolution has brought a massive boost for a shopping centre in North Wales.

While many predicted that online sales would sound the death knell of traditional bricks and mortar shopping, major stores at the Eagles Meadow in Wrexham say their sales have been given a healthy shot in the arm by Click and Collect.

Retailers say more and more customers order online and pick up their purchases in store, often the next day.

Andy Smethurst, operations manager of Debenhams, revealed that their Click and Collect operation had grown by as much as 20% in the past year. Store bosses said that new lower parking fees at Eagles Meadow were also making it easier for people to collect their internet purchases. And centre bosses confirmed that the number of cars parking was up by 30%.

Mr Smethurst said: "People order online and, with most things, they can pick their purchase from a dedicated area in store the next day, free of charge. If we've got the item in stock at the store we can set it aside ready for collection and if we don't have it we can have it sent from another of our centres by 10am next day.

"People like Click and Collect because they don't have to wait in at home while a courier service delivers their goods at home or drops them off with a neighbour. They can collect at their own convenience."

Emma Pashley, Topman manager, reckons as many as 70% of people who come in to collect items bought online make further purchases when they call in store.

Shoppers who park pay the new rate of PS1 an hour. The two-hour rate has been cut from PS3.10 to PS1.50 while the three hour charge is down from PS4.49 to PS2, with a reduction in the four hour fee from PS5.60 to PS3.50. The evening rate has also been reduced from PS2.50 to PS1.50 for people going to the cinema, tenpin bowling or to eat at one of the centre's restaurants.

The change came about after Secure Parking UK took over the car park lease.

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Publication:Daily Post (Conwy, Wales)
Article Type:Financial report
Geographic Code:4EUUK
Date:May 4, 2016
Words:358
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