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Click Forensics Names Lori Weiman Senior Director of Product Management.

Analytics and Search Expert to Guide Product Development for Industry-Leading Click Fraud Detection and Mitigation Solutions

AUSTIN, Texas -- Click Forensics[TM], Inc., creator of the search advertising industry's largest independent click fraud reporting service - the Click Fraud Network[TM] (www.JoinTheNetwork.com), today announced that it has appointed Lori Weiman to the position of senior director of product management. In her new role, Ms. Weiman will oversee all product management activities as the company continues to expand its pioneering click fraud monitoring and mitigation technology offerings.

A recognized industry expert in the field of bid management and click quality, Ms. Weiman is a frequent speaker and educator on paid search topics, including click fraud and best practices for developing and managing paid search campaigns. She most recently served as the business unit leader for KeywordMax, a leading pay-per-click bid management service that she launched in 2003 as a division of Direct Response Technologies, Inc. There Ms. Weiman was responsible for operations, including product development, sales, marketing and customer support. In 2006, KeywordMax was acquired by Digital River, Inc.

Before KeywordMax, Ms. Weiman co-founded a social networking software company that was acquired in 2002. She also served as the director of business development for Food.com, where she led advertising, partnership and licensing initiatives. Previously Ms. Weiman pioneered the development of digital cable television products as an executive with Time Warner Cable's Full Service Network project in Orlando, Florida. She holds an undergraduate degree in finance from Emory University and is an attorney licensed to practice in Pennsylvania and Maryland.

"Lori is recognized as one of the online advertising industry's top experts on combating click fraud and we are honored to have her lead our product management team," said Tom Cuthbert, president and CEO of Click Forensics. "Her track record of creating innovations that improve the performance of online advertising campaigns will prove invaluable as we continue to deliver solutions that help advertisers make the most of their investment in pay-per-click advertising."

In early 2006, Click Forensics became the first industry source for statistically significant information on industry click fraud rates when it created the Click Fraud Index. The Click Fraud Index publishes data collected from the Click Fraud Network (www.ClickFraudNetwork.com), the industry's first independent third-party click fraud detection service dedicated to helping companies more accurately monitor their online advertising campaigns for pay-per-click (PPC) fraud. The service is unique in that it monitors online campaigns for click fraud by correlating data collected from search provider campaigns and the advertisers' own web sites - providing the industry's most accurate view of click fraud to date.

About Click Forensics, Inc.

Click Forensics, Inc. is the leading provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay-per-click fraud. The company runs the top independent click fraud detection service in the industry, the Click Fraud Network (www.ClickFraudNetwork.com), which monitors online advertising campaigns for click fraud free of charge. Click Forensics also provides an enterprise-class solution to help advertisers with campaigns of 100,000 clicks or more per month to track click fraud. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Click Forensics, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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Publication:Business Wire
Date:Feb 13, 2007
Words:570
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