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Cleveland Golf Retains New Agency

CYPRESS, Calif., Nov. 21 /PRNewswire/ -- CLEVELAND GOLF has announced the appointment of EQUUS MARKETING as its new agency of record, beginning November 1, 1996.

Equus is a fully integrated marketing, product design and engineering company that assists enterprises of all sizes in the development, design, engineering and marketing of products and services. Operating from its offices located in Newport Beach, California, the Equus client list spans the United States and Canada, as well as the European Community and Pacific Rim countries.

The group, which possesses decades of experience, was founded by John Creel, initially as a conglomerate of companies located in Canada. These companies encompassed all aspects of the communications industry, a full service advertising agency, the largest graphic design facility in North America, video and television production house, translation and typography. After the sale of these companies, John Creel moved his operation to the U.S. as John Creel Advertising, whose primary focus targeted the advertising side of the lifestyle and sporting goods product areas.

Cleveland's decision to retain Equus Marketing was, in part, based on the company's exceptional in-house capabilities in the areas of Marketing (including market research and strategic planning). Product Conceptualization and Communications. Equus Grafik, also located in Newport Beach and Los Angeles, provides total graphic design services for corporate identity, collateral and packaging. Also taken into consideration during the review, was the experience of the Equus staff in the sporting goods industry, its graphic computer capabilities, and the company's knowledge and experience in the U.S., Canadian, and international sporting goods market.

Cleveland Golf President and COO, Bryan Rolfe, stated, "We are very pleased that John Creel and his group, Equus Marketing, have decided to become a part of the Cleveland team. I have worked with John in the past, and have always been impressed with the experience and talent of his entire operation. Cleveland Golf is poised to actively pursue a larger market share, and we are confident that Equus can provide the creative direction and expertise required."

SOURCE Cleveland Golf
 -0- 11/21/96

/CONTACT: Judy Potts of Cleveland Golf, 800-999-6263/

CO: Cleveland Golf ST: California IN: LEI SU:

DM-BG -- LATH040 -- 5456 11/21/96 13:40 EST
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Publication:PR Newswire
Date:Nov 21, 1996
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