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ClearTouch from Kathy Ireland Home by Shaw: A Solution for Moms.

LOS ANGELES -- Go ahead! Toss that open bottle of grape juice and bowl of gravy on your beautiful new carpeting. Kathy Ireland and Shaw Industries, two of the giants of the carpeting and flooring industry, are expanding their association to make affordable wall-to-wall safe from long as it's from the revolutionary new ClearTouch carpet collection.

The collection is designed by Kathy Ireland Home and developed and produced by Shaw Industries which is owned by Buffet's legendary Berkshire Hathaway. Under the direction of Kathy Ireland, one of America's most successful lifestyle designers, this new collection features Shaw's innovative PET polyester yarn system with R2X Stain and Soil Resistance System.

The mission of our company is "...finding solutions for families, especially busy moms," explains Kathy, CEO and chief designer of KIWW. "Life is messy so our ClearTouch carpets from Shaw are designed to stand up to the needs of today's busy families with beauty, softness, stain resistance and durability. Our customers don't expect it. They deserve and demand it," continues Kathy.

Combining all these elements wasn't an easy problem to solve in one carpet. Often one or more of those elements are sacrificed to enhance another. A soft, beautiful style may be wanting in durability or a durable style may lack the aesthetic appeal today's families demand.

That is until now. Kathy Ireland Home ClearTouch carpets offer customers the best of everything: incredible softness, exquisite styling, incomparable stain resistance, and excellent performance. Best of all these carpets offer exceptional value.

Many carpet styles on the market today feature a number of the same ClearTouch attributes but few, if any, can claim them all. Apart from the great value ClearTouch represents, perhaps the biggest advantage is R2X. Shaw's patented stain and soil resistance system is recognized as the best in the industry, and other PET polyester products -- or carpets made from newer polyester systems -- feature only topical stain or soil resistance treatments, if any at all.

Kathy Ireland Home ClearTouch carpets with R2X repel stains and liquid spills, preventing absorption and wicking, which means stains remain on the surface for easy removal. Busy homeowners will appreciate the unmistakable advantage that ClearTouch provides in ease of maintenance.

Kathy Ireland Home by Shaw products continue to be America's best sellers, earning the coveted Good Housekeeping Seal and the confidence of families nationwide. Kathy Ireland Home by Shaw offers a full line of flooring products including broadloom, area rugs, ceramic and porcelain tile, and resilient floor coverings.

About Kathy Ireland

Kathy is CEO and Chief Designer of Kathy Ireland Worldwide in Los Angeles, California. She began her company over 10 years ago with the mission of "finding solutions for families, especially busy moms." By staying true to her commitment, she's been recognized as a "best friend to working mothers" by the Associated Press and London Times. Kathy's home design efforts include furniture, flooring, rugs, lighting, wall art, decorative accessories, home office and home theatre, table top, bedding, top of bed and window coverings. There are now well over 10,000 pieces that carry Kathy's design philosophy and direction. Kathy's Home Collection received "Best of Market" honors and the Good Housekeeping Seal. ACafe by Chef Andre, J du J cultivated by landscape designer, Nicholas Walker, and the Quilts of Gee's Bend are Kathy Ireland Home solutions. Her outdoor living efforts earned the Gold Medal at the San Francisco Flower & Garden Show. She is also the recipient of the Outstanding Mother of the Year Award from the National Mother's Day Committee and has been honored for her entrepreneurial efforts by the National Association of Women Business Owners and National Association of Business Leaders. Kathy is on the Board of Directors for the Tupelo Furniture Marketing Association and a member of Women in the Home Industries Today. For more information, please visit

About Shaw Industries

Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest manufacturer of tufted broadloom carpet ( Headquartered in Dalton, Ga., Shaw sells carpeting and rugs for residential and commercial applications throughout the United States and exports to most markets worldwide. Shaw markets its residential products under such brand names as Cabin Crafts, Couture by Sutton, Cumberland, Expressive Designs, Home Foundations, Philadelphia, Queen, ShawMark, Sutton, TrustMark, Tuftex, and Shaw Rugs.

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Publication:Business Wire
Date:May 18, 2005
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