Clear Channel Outdoor Chooses Arbitron And Scarborough Research For Information Services In All U.S. Outdoor Markets.
NEW YORK--(BUSINESS WIRE)--June 6, 2003
Agreement Equips All Sales Executives with Information, Software and In-Depth Training to Serve Agencies and Advertisers in All Clear Channel Outdoor Market Areas
Clear Channel Outdoor, a division of Clear Channel Worldwide (NYSE: CCU), has selected Arbitron Inc. (NYSE: ARB) to supply it with local market consumer information and software services in all U. S. markets served by Clear Channel Outdoor.
The agreement gives Clear Channel Outdoor access to Arbitron survey information detailing consumer profiles of people exposed to outdoor advertising, software to process the outdoor data and comprehensive training by Arbitron for the entire Clear Channel outdoor sales staff.
"A definite advantage of this agreement is that it allows all Clear Channel Outdoor sales executives to access Arbitron's local market consumer information at their own computers," said Rocky Sisson, executive vice president of sales and marketing, Clear Channel Outdoor. "Our goal is to have Clear Channel Outdoor sales executives on the street providing agencies and advertisers with detailed information on local market consumers and their media habits."
"We want advertisers to know that they can use any one of our sales executives as a ready resource to provide instant reports that can support planning and buying efforts," continued Mr. Sisson. "Signing with Arbitron will help us maintain our position as industry leaders in customer service among our agency and advertiser clients."
"Arbitron consumer information services gives Clear Channel Outdoor powerful tools to assist local and national advertisers more effectively," said Jacqueline Noel, vice president, sales and marketing, Arbitron Outdoor. "Detailed information on local driving and pedestrian patterns will help Clear Channel better profile targeted audiences and demonstrate the value of Clear Channel's outdoor inventory to advertisers. This new information will also help agencies and advertisers to better understand the role of outdoor in the media mix."
About Arbitron information services for the outdoor industry
Arbitron provides the outdoor advertising industry with detailed survey-based information on local market consumers in 265 markets including retail behavior, demographics, lifestyles, commutation and pedestrian patterns. The information is collected through its Scarborough Research consumer information service in 75 top markets, the RetailDirect(R) service in 24 medium markets and through its consumer questionnaires administered in 166 small markets as part of the company's radio ratings services. These information services also cover competitive media usage to show the relative value of outdoor in comparison to other media such as TV, radio, print, yellow pages, direct mail and the Internet.
About Clear Channel Outdoor
Clear Channel Outdoor is one of the largest outdoor advertising companies in the world, strategically positioning advertisers to intercept customers during the course of their daily lives. Clear Channel Outdoor has a presence in 46 U.S. markets, and reaches more than half the adults in the United States.
About Clear Channel Communications
Headquartered in San Antonio, Texas, Clear Channel Communications (NYSE: CCU) is a global leader in out-of-home advertising and entertainment. The company owns radio and television stations, outdoor advertising displays, produces live entertainment productions and owns venues in 65 countries, including throughout the US. More information is available at: www.clearchannel.com.
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Internet Broadcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, television and cable ratings.
Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 825 full-time employees; its executive offices are located in New York City.
Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.
RetailDirect is a registered trademark of Arbitron Inc. All other names are the property of their respective owners.
This press release is available on the Arbitron Web site at www.arbitron.com and the KCSA Web site at www.kcsa.com. You may register to receive Arbitron's future press releases or to download a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit" icon at www.kcsa.com
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes" or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include whether we will be able to:
-- renew contracts with large customers as they expire;
-- successfully execute our business strategies, including timely
implementation of our Portable People Meter and our
MeasureCast Ratings services, as well as expansion of
-- effectively manage the impact of further consolidation in the
-- keep up with rapidly changing technological needs of our
customer base, including creating new products and services
that meet these needs; and
-- successfully manage the impact on our business of any economic
downturn generally and in the advertising market in
particular, and the impact on costs of data collection due to
Additional important factors known to Arbitron that could cause forward-looking statements to turn out to be incorrect are identified and discussed from time to time in Arbitron's filings with the Securities and Exchange Commission, including in particular the risk factors discussed under the caption "ITEM 1. BUSINESS - Business Risks" in our Annual Report on Form 10-K.
The forward-looking statements contained in this document speak only as of the date of this release, and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.
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|Date:||Jun 6, 2003|
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