Clean look, short articles give weekly association newsletter the edge.
Editor Mary C. Wallace says, "Over the years, CHA News has been refined into a streamlined, information-packed newsletter with established value among CHA members. The addition of an education calendar on the back page uses the space resourcefully and provides important seminar and conference data. A smaller box on the rear of the newsletter highlights some of CHA's new service lines. The colors, preprint design and information included also have evolved over time making CHA News more of a member benefit than a member service."
Page 1 is a model of design simplicity. Left-hand column carries box containing outline of the state (in the nameplate), a table of contents (without page numbers since this is a 4-page newsletter), and the California Healthcare Association logo.
The nameplate is a delight to the finely tuned graphics eye. In addition to the faint green box on the left, there are two other blocks: a dark Army green with CHA reversed in white, with the A overlapping into the other, dark blue block which contains a screened green News. The N extends to the upper, darker green box. The printer has brought off an excellent display of color separation--which accounts for the newsletter's striking first impression.
Perhaps one reason CHA News won a Silver rather than a Gold Award is its failure to continue the front page's appealing layout inside. Although highly readable, text varies from 2 to 3 columns without p. 1's white space.
Wallace calls CHA News "a major membership benefit." Among the 5,000 to whom it's mailed weekly are non-members who pay $150/year to receive it.
|Printer friendly Cite/link Email Feedback|
|Publication:||The Newsletter on Newsletters|
|Article Type:||Brief Article|
|Date:||Aug 1, 1999|
|Previous Article:||How to make the most of testimonials.|
|Next Article:||Risky promotion package brings investment newsletter 764% more profit----and a Gold Award.|