Printer Friendly

Clean look, short articles give weekly association newsletter the edge.

CHA News, this year's Silver Award winner in the association category of the Newsletter Awards Competition, is the member newsletter of the California Healthcare Assn. Published weekly, it provides late-breaking information on key state and federal health policy legislative and regulatory issues, legal cases and health trends of interest to hospital, health system and physician group leaders in California. It also includes a calendar of current educational programs geared toward the state's healthcare community.

Editor Mary C. Wallace says, "Over the years, CHA News has been refined into a streamlined, information-packed newsletter with established value among CHA members. The addition of an education calendar on the back page uses the space resourcefully and provides important seminar and conference data. A smaller box on the rear of the newsletter highlights some of CHA's new service lines. The colors, preprint design and information included also have evolved over time making CHA News more of a member benefit than a member service."

Page 1 is a model of design simplicity. Left-hand column carries box containing outline of the state (in the nameplate), a table of contents (without page numbers since this is a 4-page newsletter), and the California Healthcare Association logo.

The nameplate is a delight to the finely tuned graphics eye. In addition to the faint green box on the left, there are two other blocks: a dark Army green with CHA reversed in white, with the A overlapping into the other, dark blue block which contains a screened green News. The N extends to the upper, darker green box. The printer has brought off an excellent display of color separation--which accounts for the newsletter's striking first impression.

Perhaps one reason CHA News won a Silver rather than a Gold Award is its failure to continue the front page's appealing layout inside. Although highly readable, text varies from 2 to 3 columns without p. 1's white space.

Wallace calls CHA News "a major membership benefit." Among the 5,000 to whom it's mailed weekly are non-members who pay $150/year to receive it.
COPYRIGHT 1999 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:The Newsletter on Newsletters
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 1, 1999
Previous Article:How to make the most of testimonials.
Next Article:Risky promotion package brings investment newsletter 764% more profit----and a Gold Award.

Related Articles
Employee publications: are they a poor investment for many organizations?
One week at a time: building a superior newsletter.
Niches for newsletters.
Tips of the trade for newsletters.
Lots of color, strong heads and short, targeted articles give Small Business Edge the edge. offers publishers a full-service online newsstand.
ASAE Electronic Newsletters Expand a Member Benefit.
E-newsletters build member loyalty. (Communication).
"T.H.E. Journal" acquired by 101comunications.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters