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Classy catwalk comes to the capital; Cardiff Fashion Week kicks off tomorrow in a celebration of all things sartorial in the Welsh capital.

Byline: ARTS & CULTURE edited by Rachel Mainwaring

CARDIFF Fashion Week runs from Saturday, October 22, until Saturday, October 29. Sponsored by Motorline Maserati, the festival will showcase the very best design and retail in Wales. The highlight of the week will be the catwalk shows and designer village at Cardiff Masonic Hall next Saturday. Taking part will be designers and retailers from across Wales, who will be using the event as a platform to showcase their collections to a UK audience.

The University of South Wales will be actively involved in the week demonstrating the work of the university as a hub of fashion design, promotion and retail. The university will be showcasing 'Self' - a collection of genderless clothing - as a special feature within the catwalk shows.

Model-turned-designer Sophie Moulds, who was Miss Wales 2012 and came second in Miss World that year, will also be showing her fashion accessory business, 'Sophie Elizabeth London', in the designer village.

Another name at the show is Kai Steward of Jaxxon House in Pembrokeshire. Kai won the ASOS Young Designer of the Year Award in 2014.

Within the fashion village, there will be dance displays, barber demonstrations, a live band and a variety of fashion-related workshops.

Throughout the week, Love Your Clothes will also be partnering with Cardiff Fashion Week by holding a series of fashion-related events across the Welsh capital.

Love Your Clothes is a consumer campaign that aims to help reduce the impact of clothing on the environment across the UK by helping consumers change the way they buy, use and dispose of clothes, encouraging them to choose clothes that last longer; extend the useful life of existing clothes by repairing, accessorising and careful laundering; and making sure unwanted clothes are reused or recycled.

Ty Hafan is the official charity for Cardiff Fashion Week 2016 and there are a number of initiatives to raise funds for the cause, including a 'Dress the Boss' challenge and an 'upcycle competition' where aspiring designers have been given the opportunity to customise a bag of charity shop clothes which will be auctioned off at the designer village.

Here are some of the highlights of the seven-day festival: THE MODEL MARCH Saturday, October 22 This is a traditional model walk around Cardiff City Centre, dropping in on all the partners, sponsors and businesses involved in Cardiff Fashion week.

LOVE YOUR CLOTHES Every year an estimated PS140m worth (around 350,000 tonnes) of used clothing goes to landfill in the UK.

Love Your Clothes, developed by WRAP, provides tips, guides and inspiration to fix, upcycle and care for clothes, and will be staging a variety of activities throughout Cardiff Fashion Week.

They will be running FREE workshops at various places throughout Cardiff: Saturday, October 22 Have you ever seen five tonnes of clothing? Head down to the Capitol Centre to see a real fashion statement and make sustainable Halloween costumes and accessories.

Monday, October 24 Make an upcyled infinity scarf, 10.30am-12.30pm at the Capitol Shopping Centre, Queen Street. Sewing workshops with Helen Gubb from The Stichery, 1.30pm-3.30pm at the Capitol Shopping Centre, Queen Street.

Tuesday, October 25 T-shirt upcycling workshop, 10.30am-12.30pm at the Capitol Shopping Centre, Queen Street. Restyle and upcycle men's shirts, 1.30pm-3.30pm at the Capitol Shopping Centre, Queen Street. Transform Your Trousers Workshop, 6.30pm-8.30pm at Plasnewydd Community Centre, 2 Shakespeare Street, Roath.

Wednesday, October 26 Clothes repair surgery, 10am-4pm at the Capitol Shopping Centre, Queen Street.

Sewathon with Oxfam, 11am-6pm at the Castle Emporium, Womanby Street, Cardiff.

Pockets and Patches Workshop, 6.30pm-8pm at Plasnewydd Community Centre, 2 Shakespeare Street, Roath.

Thursday, Ocotber 27 Make your own reusable tote bag from upcyled clothes, 10.30am-12.30pm at the Capitol Shopping Centre, Queen Street.

Denim upcycling workshop, 12pm-2pm at The Castle Emporium, Womanby Street, Cardiff.

Customise your clothes, 3pm-5pm at the Castle Emporium, Womanby Street, Cardiff.

Collars and Cuffs Workshop, 6.30pm-8pm at the Pelican Nursery, Crofts Street, Cardiff.

Friday, October 28 Shirt upcyling, 10.30am-12.30pm at the Capitol Shopping Centre, Queen Street. Collars and Cuffs Workshops, 1.30pm-3.30pm at the Capitol Shopping Centre, Queen Street.

Denim upcycling, 12pm-2pm at the Castle Emporium, Womanby Street, Cardiff. Customise your clothes, 3pm-5pm at the Castle Emporium, Womanby Street, Cardiff.

Saturday, October 29 At the Designer Village, Masonic Hall. Fashion masterclasses: Tips & Tricks, 12pm-1pm.

Shirt upcycling, 1.30pm-3pm. Fashion Fixed, 3.30pm-5pm.

| The final catwalk shows take place on Saturday, October 29, at 1pm, 3pm and 5pm. Standard tickets are PS10 and VIP tickets (front-row seat and gift) are PS15. Entrance to the designer village is free. To book tickets, go to sale at www.billetto.co.uk/en/events/cardiff-fashion-weekcatwalk-shows-and-designer-village. Further information is available at www.visitcfw.co.uk A REVOLUTIONARY new digital platform for the fashion industry is about to be launched by South Wales company Brand Lab.

Brand Lab is a one-stop online system that connects fashion brands and buyers worldwide. The software enables brands to showcase their collections via live streamed fashion shows and retailers to order directly through the integrated payment system.

The product was the brainchild of businessman Dan O'Connell, who sensed a radical change was needed in the wholesale fashion market while working in Los Angeles and with his own fashion companies.

The software has been developed from scratch over 18 months by Mr O'Connell, his business partner Jennifer Drury and retailer Michael Heffernan, whose family own Dunnes Department stores in Ireland.

Brand Lab chairman Mr O'Connell said: "The fashion business offers constant challenges, including a decline in attendance at wholesale fashion trade shows and the lack of an agile business-tobusiness ordering system.

"While working in fashion, I saw how complicated it was to access brands, make orders and organise payments, all of which used different systems.

"Brand Lab offers a one-stop technological solution that makes fashion buying and selling an efficient, enjoyable experience. Our unique software enables the latest collections from brands to be shown to buyers in live fashion shows, and orders and payments made immediately and directly from the same site."

It will showcase the latest collections from designers and prelaunch has already signed up more than 75 brands from across the UK and further afield, including the USA, China, Australia, Italy and Scandinavia.

| Find out more at www.brandlabfashion.com

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Publication:Western Mail (Cardiff, Wales)
Geographic Code:4EUUK
Date:Oct 22, 2016
Words:1071
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