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Claritas Expands Business Intelligence Solutions with Acquisition of Geoscape.


19 January 2018 - Ohio, US-based consumer segmentation tools provider Claritas has acquired Miami, US-based multicultural business intelligence specialists Geoscape International Inc. to expand business intelligence solutions offerings, the company said.

Terms of the transaction were not disclosed.

Claritas said the acquisition of Geoscape will deepen Claritas' consumer insights to help clients gain wider access to multicultural consumer groups.

Clients will realise the benefits of the breadth of both organisation's insights in 2018 with future enhancements forthcoming as the two companies integrate.

Claritas provides consumer segmentation analysis for improved marketing efficiencies. Claritas' segmentation algorithm and differentiated data sources provide unique insights to businesses regarding their marketplace and customers.

A former division of Nielsen, Claritas is now independently owned by the global alternative asset manager The Carlyle Group (NASDAQ: CG), in partnership with the Indian Hill Group.

Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to accelerate growth by tapping into the growth of new mainstream consumers in the US, Canada and Europe.

Claritas provides marketers with a comprehensive view into the buying behaviors and media choices of consumers and businesses through proprietary segmentation analysis, powered by data sources and direct consumer research.

Geoscape was represented by investment bank Petsky Prunier LLC.

Country: USA

Sector: Business and Consumer Services

Target: Geoscape International

Buyer: Claritas


Deal size in USD:

Type: Corporate Acquisition


Status: Closed

Buyer advisor: , ,

Comment: Terms of the deal were not disclosed

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Publication:M & A Navigator
Date:Jan 19, 2018
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