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Claire is look of the Irish.

FORMER Brookie babe Claire Sweeney is the new face of the Irish Lotto.

She can already be seen on posters at betting shops across Merseyside encouraging people to play the Irish Lottery.

It is the latest development in the meteoric career of the Liverpool actress.

After her success on the Mersey TV soap, she was the surprise star of celebrity Big Brother last year.

She has since starred in the West End musical Chicago, presented her own TV show and became the face of Marks and Spencer's advertising campaign for underwear.

Irish Lotto spokeswoman Karen Williams said that their choice was down to the fact that Claire not only represents the girl-next-door, but is a fun and friendly person who people can trust.

She added: ``She is spoton for our brand. I really can't think of anyone we'd rather use.''

Claire said: ``I have always believed in the luck of the Irish and now playing the Irish Lotto Bet is fashionable among my friends.''

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SAFE BET: Claire Sweeney as she appears on the Lottery posters
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Publication:Liverpool Echo (Liverpool, England)
Date:Nov 15, 2002
Words:177
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