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Citroen shows Enterprise with extra-special edition.

Citroen enters 2004 with a new, high-value range of special edition commercial vehicle models.

These can be fitted with up to pounds 770 worth of extra equipment added at little or no extra cost. The range of Enterprise special editions has been introduced on key models following customer consultation carried out by Citroen. This highlighted a growth of the user-chooser sector in the van market - bringing with it a demand for additional safety and comfort equipment.

This growth in the number of van user-choosers has put pressure on all vehicle manufacturers to improve standard specification levels. Both van operators and user-chooser drivers alike highlighted extra items of equipment as being desirable - including driver's airbag, anti-lock braking, and a radio/CD player.

Citroen has responded to this demand with the new Enterprise special edition range. At little or no increase in recommended list prices, this provides as standard the safety benefits of ABS and driver's airbag, as well as a radio/CD player on two Berlingo models, two New Look Dispatch vans and four Relay panel vans.

Two Berlingo Enterprise vans are available, both based on the 600kg payload model. Both Berlingo Enterprises have the same recommended retail price as the standard LX trim vans - yet they add an extra pounds 470 worth of equipment.

The Berlingo Enterprise 1.9D 600kg van and the Berlingo 2.0HDi 600kg van are both equipped with anti-lock brakes and a radio/CD player. The Berlingo Enterprise 1.9D van is priced at pounds 9,445 plus VAT plus delivery, and the more powerful Berlingo Enterprise 2.0HDi van has a recommended price of pounds 10,195 plus VAT plus delivery - both prices being the same as the Berlingo LX versions on which they are based.

Robert Handyside, Citroen's commercial vehicle operations manager, said: "With these measures Citroen has responded rapidly to meet changing operational requirements.

"The launch of the new Enterprise special edition range matches the demands of operators for increased specifications, as part of a process to attract and retain labour at a time when skilled personnel are in short supply and to further enhance safety provisions for drivers."
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Copyright 2004 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Business
Publication:The Journal (Newcastle, England)
Date:Feb 18, 2004
Previous Article:Sales soar as business confidence stays strong.
Next Article:Peugeot has answer to `hand-held' ban.

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