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Cinepax to support WFP initiatives in Pakistan.

Karachi, April 03, 2009 (Balochistan Times) -- Cinepax, the first dedicated multiplex cinema of Pakistan signed a Memorandum of Understanding (MoU) with the World Food Programme (WFP) today and will soon be screening UN agencys corporate videos, public service announcements and documentaries. Under the arrangement, Cinepax will support WFP cause by selling provided branded visibility material like pens and mugs for fundraising purposes and will screen the videos and messages before the start of the movies and during intervals with no financial gains to either party. The reason for this MOU is to help WFP create awareness among the general people about the global and local issues like food insecurity, hunger, poverty and disaster response and WFPs role in countering them and we extend our services for this humanitarian cause, said Danny Sidhwa, COO/CFO Cinepax Ltd. Cinepax is working cohesively to support and assist in social causes that largely go unnoticed. It is Pakistans first nationally branded multiplex chain with its first complex established at Rawalpindis Jinnah Park. It has state of the art projectors, screens and sound systems and a truly modern cafeteria. We are grateful for the management of Cinepax that acceded to our request of running WFPs messages on their screen free. I am sure this partnership will go a long way in creating awareness of the work that WFP does in Pakistan . Said Wolfgang Herbinger, WFP Representative in Pakistan after signing the Memorandum of Understanding. WFP assists over four million poor Pakistanis in food insecure rural areas and has almost doubled its food assistance keeping in view the skyrocketing food and fuel prices that have forced many people fall below the poverty line. It uses the food assistance to support health, education and asset creation in addition to providing emergency assistance. About Cinepax Limited: Cinepax is the first dedicated Multiplex cinema company in Pakistan, with the countrys first nationally branded Multiplex chain in Jinnah Park Rawalpindi. Cinepax is dedicated to introduce a world-class movie-going experience to the people of Pakistan by building state of the art movie theatres in the urban cities. With multiple cinemas in each location it is committed to screening premium content in a family friendly environment. Cinepax brings families back into the theatres by providing a quality evening out experience. Targeting the larger cities of Pakistan: Karachi, Lahore, Islamabad, Faisalabad, Gujranwala, Multan and Hyderabad, Cinepax is set to change the way people watch movies.

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Publication:Balochistan Times (Baluchistan Province, Pakistan)
Geographic Code:9PAKI
Date:Apr 3, 2009
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