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CineSport VaMP(tm) - The New Video Platform for Online Publishers.

Publisher Work Flow Made Easy With CineSport's Video and Monetization Platform

NEW YORK -- The number one online producer of sports programming announced the launch of the CineSport VaMP(tm) platform. The new video and monetization platform was developed specifically to meet the needs of news and information sites. These sites have increasingly moved to a multi-media presentation that integrates video with text and VaMP makes it simple for editors to publish video contextually and to maximize engagement and monetization.

"The release of CineSport's VaMP video platform is a significant technical enhancement to the service that we offer to publishers," said Michael Dresner, CineSport's COO. "Quality, monetization, discovery, social and ease of use all factored into the design of this new platform."

CineSport's new VaMP technology is currently powering video on sports sites including the New York Post, Boston Globe, Philadelphia Inquirer and St. Louis Post-Dispatch. Matt Pepin, Sports Editor of, was so excited when his staff started using VaMP that he tweeted, "Just launched our new @CineSport video page on @BostonDotCom. Looks pretty cool, many more titles, easy to browse." Bob Rose, Deputy Managing Editor of the St. Louis Post-Dispatch, expressed similar enthusiasm; "CineSport's new video platform makes posting video on our site incredibly easy. And the more we post, the better our numbers get for page views and engagement. VaMP (the new platform) helps us put players in-line in our stories and link to the landing pages that are automatically created for each video. That results in more embedded video, more video links and more multimedia coverage for our readers."

Publishers use a simple grab tool to create and size players. They choose from a menu of available videos, and generate embed code to place inline in articles or in the rail as related videos. Each video also dynamically generates a unique landing page that the grab tool creates links to. Publishers can also upload their local video and ads into the platform and traffic it to inline players, rail players, or onto landing pages. All of the content and ads are tracked and reported in VaMP's robust analytics package. The grab tool allows editors to include accompanying text, which promotes engagement and search optimization. The VaMP player is html5 based, making it accessible on all mobile devices, and also optimized for search. Publishers can also integrate their site CMS directly with VaMP. "VaMP, CineSport's new video platform, works seamlessly with our existing video solution, but it makes it so much easier and more powerful. Suddenly we can place video everywhere we want to with a much cleaner, interactive interface," says Ben Turk-Tolub, Product Manager for the Philadelphia Media Network.

CineSport, the web's number one producer of sports video with over 12 million unique viewers a month (comScore Video Metrix Sports category, February 2012) provides sports news, programming and production services to more than 100 blue chip web sites throughout the country including: Sporting News, New York Post, Los Angeles Times, Boston Globe, Philadelphia Inquirer/Daily News, Atlanta Journal-Constitution, Milwaukee Journal Sentinel and the St. Louis Post-Dispatch. The company's sports content includes local and national sports league highlights, features, and in-depth local sports reports produced in association with its media partners. CineSport provides sites with an end-to-end video programming, production, hosting and advertising sales platform. In 2011, the company launched CineStars, an entertainment vertical which offers up-to-the-minute perspective on major entertainment stories with national and local appeal as well as providing daily exclusive content including, celebrity interviews, movie and music reviews from established critics, and a first look at the biggest entertainment events of the day.

For more information about CineSport or its new VaMP Platform, go to
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Publication:Business Wire
Geographic Code:1U2NY
Date:Apr 2, 2012
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