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Cincinnati's brewery to finance Amazon expedition in Peru.

Cincinnati's brewery to finance Amazon expedition in Peru

Cincinnati's Hudelpohl-Schoenling and its Christian Moerlein brand announed plans to underwrite an archaeological investigation into the origins of beer brewing in ancient Peruvian society.

Beginning in February, beer historian/anthropologist Alan Eames and journalist/photographer Steven Kemper will travel to remote areas of Peru in an effort to preserve and catalog the activities of the last surviving Indian brewers of "Chicha," the corn beer of ancient Incas, brewed exclusively by women for thousands of years. Results of this research will be published in a variety of publications including America Magazine, published by the Organization of American States.

"In the 1800s, with over 100 breweries in operation, Cincinnati was named 'Brewing Capital of the World,'" said Ken Lichtendahl, Hudepohl-Schoenling president. "As Cincinnati's last remaining brewery, we constantly strive to create awareness of Cincinnati's brewing heritage. After a record-breaking year of 515,000 barrels, sponsoring this expedition is our way of giving back to Cincinnati and the entire brewing industry another piece of the history and majesty of beer brewing in our fast-changing world."

Team leader Eames has spent a large part of his life studying the social, spiritual, political and historical significance of beer in human culture. Working in the tombs of Egypt and the Middle East to the jungles of the Brazilian Amazon and Xingu rivers; Eames developed a unique thesis of beer as mankind's oldest dietary staple without which he said: "I am not sure our species would have survived."

Eames is concerned that current political unrest in Peru may result in the destruction of the few remaining native population who are the keepers of the secrets of pre-Columbian beer brewing methods first described by European explorers in the 16th century. "In every sense," Eames explained, "our efforts are a race against time and the onslaught of greed and overdevelopment, particularly in the Peruvian Amazon region."

Additional travel and interpretation assistance for the expedition will be provided by the South American Explorers Association of Lima, Peru.
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Title Annotation:Hudepohl-Schoenling Brewing Co.
Publication:Modern Brewery Age
Date:Jan 21, 1991
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