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Chubb unveils print ad campaign.

As part of an aggressive personal insurance marketing campaign, the Chubb Group of Insurance Cos. has launched a national print advertising program. The new ads are intended to further increase the awareness of the Chubb brand, especially in the high-net-worth personal insurance marketplace, and to support the sales efforts of Chubb's agents and brokers.

The ads employ a juxtaposition of images to contrast the "fragility" of one's dreams with the "'solidity" of insurance coverage from Chubb.

In one, a beautiful woman with diamond earrings is profiled in a melting block of ice. In another, a dream home is reflected in a soap bubble. In a third, a yacht is glimpsed in silhouette through an eggshell balanced on a table edge.

The "dream" ads began to appear in upscale, national lifestyle magazines and art and collector publications in early spring. The "dream" campaign goes with Chubb's existing corporate advertising that stresses "peace of mind" as a Chubb brand attribute.

The list of publications for the new ads includes Atlantic Monthly, Art & Antiques, Conde Nast Traveler, ARTNews, Departures, The Magazine Antiques, Elite Traveler, Winterthur Magazine, The New Yorker, Sotheby's Preview, The New York Times Magazine, New York Antiques & Fine Arts Guide, Opera News, Robb Report and Robb Report Worth.
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Title Annotation:Marketplace
Author:Goch, Lynna
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:May 1, 2004
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