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Christmas sweet in RPC confectionery packs.

It looked a lot like Christmas thanks to RPC Containers Blackburn's packaging for festive Mondel z International confectionery.

The site developed five different gift packs for the company's famous Maynards and Bassetts ranges, to give maximum on-shelf impact in the lucrative, and highly-competitive seasonal confectionery market.

The custom moulded PET sweet jars, available in the UK only, come in five different shaped designs; depicting Santa, an elf and a snowman for Maynards Christmas Jellies and a large Bertie Bassett and jelly Baby for Bassetts Liquorice Allsorts and Jelly Babies.

RPC Blackburn used injection-stretch blow moulding to create the plastic jars, which stand on the caps to enhance the design. RPC Halstead supplies the caps for the Bassetts packs, and all varieties are shrink sleeved.

Kaitlin Rimington from Mondel z International commented: "RPC did a fantas-tic job with our Christmas confectionery packs, helping us to achieve the biggest 'Giving and Sharing' launch for Mondel z International Sugar for quite some time."

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Title Annotation:Packing
Publication:Food Trade Review
Date:Feb 1, 2014
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