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Christian McMahan is HUSA's new chief marketing officer.

Christian McMahan has been named the new Chief Marketing Officer for Heineken USA, and he joined the company in that role on July 14.

Former chief marketing officer Ken Kunze had decided to depart following 11 years with the company, the last three as chief marketing officer and member of the management team.

Mr. Kunze leaves HUSA after building a strong identity for the company's Dutch and Mexican portfolios.

McMahan was formerly a vice president of marketing for Diageo North America and was responsible for Diageo's U.S. beer portfolio.

Mr. McMahan served with Diageo for six years six-year tenure with Diageo. HUSA said Mr. McMahan will immediately begin working with HUSA leadership and marketing teams to drive the development of growth strategies for the portfolio; oversee the execution of the current marketing platforms and programming; and to ensure the company is engaging its consumers and customers "at all available touch points."

Prior to joining Heineken USA, McMahan oversaw Diageo's U.S. beer portfolio, leading all strategic initiatives and programming for brands including Guinness and Red Stripe. In that role, McMahan was also a member of the Diageo-Guinness USA management team and Guinness global team.

"We look forward to Christian joining the organization and are confident he will help us continue to elevate our marketing activities and drive our growth within the import category," said Don Blaustein, president and chief executive officer, Heineken USA. "His understanding and experience across the three tiers of the beverage alcohol business will also help us continue to deliver greater value to our customers through programming that resonates and taps into the passion points of our consumers."
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Publication:Modern Brewery Age
Date:Jul 21, 2008
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