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Choice-based conjoint analysis; models and designs.


Choice-based conjoint analysis; models and designs.

Raghavarao, Damaraju et al.

CRC Press


180 pages




Conjoint analysis and discrete choice experimentation are tools developed since 1960 for understanding how people develop preferences for alternatives, say Raghavaro, James B. Wiley, and Pallavi Chitturi (all statistics, Temple U., Philadelphia), an understanding that can be very helpful in effective management of many kinds of organizations. They review experimental designs used for inferring the values that individuals attach to attribute levels, and discuss the concepts and inference methodology to suggest the underlying philosophy of the conclusions drawn from the data.

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Publication:SciTech Book News
Article Type:Book review
Date:Dec 1, 2010
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