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Chinese book company attempts to trademark civet cat.


Beijing Benben Book Ltd., a book company in China, has filed an application to trademark 'guo zi li', the three Chinese characters for 'civet cat'.

There has been an official order to kill civet cats in China as they are thought to carry the SARS virus. Zhang Yongbing, director of the company, is quoted as saying "our clients will pass on the names of our products to potential buyers like a fast spreading virus and the number of 'infected' buyers will multiply at lightning speed".

Official approval of the proposed trademark could take up to 18 months. The application covers sixteen categories including books, comics, printed publications and posters. The application has been criticised due to the sensitivity of the SARS issue in the region.
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Publication:M2 Best Books
Article Type:Brief Article
Geographic Code:9CHIN
Date:Jan 14, 2004
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