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China becomes world's largest LCD TV market :DisplaySearch.

Taipei, Nov. 11, 2010 (CENS) -- With LCD TVs rapidly replacing traditional CRT (cold cathode tube) models, LCD TV sales in China are estimated to hit 40 million units this year, very likely to make the country the largest market of this kind, according to DisplaySearch, a global market survey institute.

DisplaySearch indicated that China will unseat the U.S. as the world's largest LCD TV market this year, when the former's annual sales are very likely to outnumber the latter's. The institution added that the Chinese market has been booming since the October Golden Week holidays, while the U.S. market has moderated for a while because of slowed economic growth and high unemployment.

LCD TV sales in China will continue growing to 46 million units in 2011, 15% more than 40 million units projected for 2010, with LED-backlit models to command 40% of the total, DisplaySearch noted.

Also notable is that locally leading LCD TV brands, like Hisense and Konka, have built strong business ties with their upstream suppliers of display panels, in an effort to cut production costs and keep a stable supply chain. The phenomenon will help to accelerate LCD TV's replacement for traditional CRT models in China. DisplaySearch has projected LCD models will account for 90% of the overall TV sales in the country in 2011.

However, as China will apply GB standards to LCD TVs starting by the end of this year, those models that fail to meet the standards will be banned from being sold in the market in 2011. To dump such models, local vendors are likely to cut prices to attract consumers by the end of the year, which will further boost total LCD TV sales in the market this year.

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Author:Chuang, Steve
Publication:The Taiwan Economic News
Article Type:Brief article
Geographic Code:9CHIN
Date:Nov 11, 2010
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