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China : JIANGSU BROADCASTING Firm to acquire equity stake in RELATIVITY MEDIA.

Jiangsu Broadcasting Corp, China based announced that it is winning an equity stake in Relativity Media.

The stake was received as a part of extensive-ranging coproduction and strategic investment contracts the US studio struck earlier.

Both would raise, co-finance, co-produce and distribute film and television content for international markets and China, with JSBC making an equity investment as one condition of the deal.

The agreement is one of two strategic moves Relativity is making in the Asian territory.

The partnerships with CFPI and JSBC will deepen our relationship with the Chinese media and entertainment industry and provide a world-class platform from which to co-develop Chinese and international film and television content from two leading organisations, said Relativity CEO Ryan Kavanaugh.

Combining our distribution and content with Relativity s will strengthen the already formidable platforms of both our companies, added JSBC president Bu Yu.

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Publication:Mena Report
Geographic Code:9CHIN
Date:Jun 19, 2014
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