Chilled food growing year on year.
Chilled foods, such as prepared salads and ready meals are a staple of most fridges with the largest growth area being seen in salad and fruit. Spending on mixed tray salads is up by over one quarter (26 percent) and on chilled prepared fruit it is up by 18 percent. These foods reduce waste by cutting down the need for consumers to buy unnecessary or large amounts of ingredients (eg several different types of lettuce or fruit) which may only be used a bit at a time and which may then ultimately be wasted.
As Kaarin Goodburn, CFA Secretary General explain, busy lifestyles are prompting this rise: "We know that the average time spent preparing meals has fallen from two hours to just 20 minutes a day over the past two decades. And we are all too aware of the hectic lives we all lead. There is clearly a real need for food that is readily available and quick to prepare, but is also healthy, fresh and good to eat. Sales of stir fry products, for example, are up 11 percent year on year."
"Businesses are clearly responding to consumer needs, with hundreds of new chilled foods coming onto the shelf every month."
* TNS Kantar Chilled Prepared market 2007-end 2011
Contact CFA on tel 01536 514365 or visit www.chilledfood.org
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|Publication:||Food Trade Review|
|Article Type:||Brief article|
|Date:||Apr 1, 2012|
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