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Chief Oshkosh Lager adds new package.

The maker of Chief Oshkosh Red Lager, Mid-Coast Brewing Co., of Oshkosh, WI, used the recent National Micro-and Pubbrewers Conference to debut a new longneck, non-returnable- bottle for the brand. The six-pack bottles have been added to the cans and kegs that are currently offered.

According to Mid-Coast spokesperson Jeff Fulbright, the new two-label bottle features a graphic of the Chief along a moonlit Wisconsin shore. The surrounding frame changes from metallic gold at the lower portion to black at the top, exposing a subtle antique map in the background, Fulbright added.

The same color scheme is carried out on the six-pack carrier, as well. A black body is highlighted by a red Chief on both facings.

"The new package will properly establish the correct, quality image for this hand-crafted, all-malt beer with its unique and appealing look," Fulbright explained.
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Title Annotation:introduction of new beer bottle by Mid-Coast Brewing Co.
Publication:Modern Brewery Age
Date:Jun 22, 1992
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