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Chick-fil-A Cows are On the Case with the 2009 'Bovines in Blue' Calendar.

America's best-selling calendar is the gift that keeps on giving all year long with monthly offers

ATLANTA -- Watch out, beef eaters, there's a new sheriff in town! Just in time for the holiday season, Chick-fil-A([R]) restaurants nationwide are offering the perfect stocking stuffer for those looking for an inexpensive gift option in today's penny-pinching economy. The restaurant chain is celebrating the holidays with the latest edition of its popular cow-themed calendar series. For 2009, the unpredictable Chick-fil-A Cows are patrolling the streets to protect their bovine brethren and to serve chicken as part of their ongoing self-preservation efforts.

The 2009 calendar features monthly portrayals of notorious Bovines in Blue who have taken burger enforcement into their own hooves in an attempt to save their fellow cows' hides. Highlights include Charsky & Hoof breaking up burger rings and foiling beef extortion plots; the ever-resourceful MooGyver who has guided countless villains toward the ways of chicken-eating; a Grill Street Blues officer questioning a burger-eating criminal; and BSI: Bovine Special Investigators reconstructing elaborate lunch scenes using fork trajectories, ketchup splatter patterns and the latest in sesame seed analysis.

The Bovines in Blue calendar is priced at $6 (plus tax) and includes more than $30 in monthly Chick-fil-A food and beverage offers. The calendars are available at participating Chick-fil-A restaurants nationwide through early January (or while supplies last) and online at www.chick-fil-a.com.

"The Chick-fil-A Calendar is an entertaining way to leverage two of our strongest qualities: the 'Eat Mor Chikin' Cows and our food," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "Many of our customers buy the calendars year after year just for the comical Cow illustrations, but in these tough economic times, the $30 worth of food offers also make the calendar a valuable gift option. Combine it with a Chick-fil-A gift card and the Bovines in Blue will love you!"

About Chick-fil-A, Inc.

Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,400 restaurants in 38 states and Washington D.C. In 2007, Chick-fil-A produced record sales of $2.64 billion - a 16.09 percent overall increase and an 8.47 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 40 years. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-a.com/pressroom or www.truettcathy.com.
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Publication:Business Wire
Date:Nov 13, 2008
Words:402
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