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Articles from Cheers (April 1, 2004)

1-20 out of 20 article(s)
Title Author Type Words
A different world: wine sales are up, but value and smart sales efforts are now kings. Collura, Ken 1444
All hail. 262
America's Growth Brands: the hottest selling wines & spirits in the U.S. Brandes, Richard 7060
Burger and brew, 2004. 137
Cheers Beverage Conference 2004 sets attendance, sponsorship records: Fleming's Bill Allen, 500+ attendees, seventh annual event. Cover Story 483
Drinks with the right accent: from exciting cocktails to best-selling wines and beers, Americans are drinking in the Latin flavor. Keane, Robert 2033
Drinks. 599
Good news in the next wave: head of wine marketers says young consumers love wine. 399
Good news--and bad. Robertiello, Jack 403
Guest column: more and better. Ginley, Mike 653
Keynoter Bill Allen challenges conference attendees: Fleming's CEO says quality is key. Boorstin, Sharon; Robertiello, Jack 538
Liability and how to prevent it: thinking twice about beverage policy. 518
Marketing + merchandising = money: marketers tell their secrets. 633
President's corner. Clerkin, Jim 346
The cocktailian Holy Vesper: in which our country cocktailian says his evening prayers. Regan, Gary 894
The Millennials at the bar: there's a new wave coming, and it's unlike any that's come before. Govinda, Pamela 1986
Uncorking the $1.6 trillion multicultural opportunity: marketing to African-, Asian- and Hispanic-Americans. 888
What manufacturers need to know: operators and consultants share their views. 443
What to do when your profits fall short: a checklist for the wise. Plotkin, Robert 1049
Wine training camp: four of America's best wine trainers share secrets. 734

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