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Check Out China's 'New' Game Console.

If imitation is the sincerest form of flattery, Sony and Microsoft may be a bit embarrassed by Tuesday's reveal by China's Fuze Entertainment. The Fuze Tomahawk F1 is an Android-based game console that features the design of the PS4 hardware along with a controller that's eerily reminiscent of the Xbox One wireless controller. The console's operating system also bears a striking resemblance to the PlayStation Network.

Fuze Entertainment is a new venture formed by former employees of Tencent, Huawei and Nvidia, according the (https://zhugeex.com/2016/04/fuze-to-launch-new-games-console-will-rival-sony-microsoft-in-china/) ZhugeEX blog . In China, cheaper Android-based mini-systems that are designed to be family-centric entertainment machines capable of streaming TV shows or playing games is preferred over dedicated game systems in the burgeoning console market. Fuze Entertainment wants to be a homegrown gaming solution for Chinese consumers by featuring many well-known properties within the country. 

The Fuze Tomahawk F1 features a 4GHz CPU with a 500 GB hard drive that can be upgraded to a 2 TB hard drive. Priced at $138, the Fuze Tomahawk F1 is much cheaper than the Xbox One or PS4. Fuze previously announced it had partnered with international gaming companies including Koei Tecmo, Arc System and "Mega Man" creator Keiji Inafune's Comcept. Announced games include "Dynasty Warriors 8 Xtreme Legends," "BlazBlue: Chrono Phantasma Extend" and "Red Ash: The Indelible Legend." The highly anticipated, but much delayed, "Mighty No. 9" - the spiritual successor to "Mega Man" created by Inafune - will among the launch titles. A demo of "Assassin's Creed Chronicles" was also shown, (https://zhugeex.com/2016/05/fuze-launches-tomahawk-f1-a-console-for-china/) ZhugeEX reported.

In terms of hardware, the Fuze Tomahawk F1 is described as having a (http://kotaku.com/chinas-newest-game-machine-seems-so-familiar-1775708699) poor build with materials that feel plastic-y. The main difference between the PS4 and Fuze F1 is the latter features a diagonal stripe. The console comes in two versions, "Play" which features a 32 GB hard drive and "Elite" with a 500 GB hard drive.

Another Chinese company recently made headlines over similar tactics. (http://www.ibtimes.com/meet-uncle-martian-chinese-under-armour-knockoff-just-launched-2361653) Uncle Martian launched at the end of the April with a logo that was nearly identical to Under Armour. 

The PS4 and Xbox One have been available in China since 2014, but console gaming is no match for the mobile or PC markets in the country. The country's mobile games market reached (http://www.ibtimes.com/china-mobile-games-7-billion-industry-1-billion-players-its-still-growing-2363416) $7.1 billion in 2015, according to research firm Newzoo. The other $14.1 billion of the $21.2 billion games market in China belongs to the PC  due to the relatively new existence of the PS4 and Xbox One in the country.

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Publication:International Business Times - US ed.
Geographic Code:9CHIN
Date:May 10, 2016
Words:454
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