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Charlene ensures businesses can get their message across; Charlene Ugbode, owner, Copy Essentials My Dream Job.


HAVING the courage to start your own business can be daunting, but for Charlene Ugbode, owner of Copy Essentials, it was the perfect opportunity to really focus on her career.

Copy Essentials is a copywriting agency that provides other businesses with editorial support, such as content for websites, brochures and newsletters, as well as a PR service.

After working within the public and private sector for a number of years, Charlene made the decision to start her own business, providing editorial services to businesses throughout the North West.

She said: "The main reason for setting up Copy Essentials was variety. I worked as a feature writer a long time ago and really enjoyed writing about different people and places every day.

"Copy Essentials has allowed me to get that variety back.

"I get to work with clients operating within different sectors and it means that my writing skills stay fresh.

"It's great being able to work with really different businesses. I recently wrote the content for a website that sells photoclings, which is a type of material that you print your photos onto and then it clings to different surfaces on its own. I'm learning about new and innovative businesses that I never had any idea existed.

"It's great having regular clients too. I write for a training provider and provide them with a scaleddown PR service, which caters to their needs. Working with them on a weekly basis has given me the chance to build a better relationship.

"Whenever I worked for an in-house agency, I rarely had time to get to know the people I was working for. It was a case of being given a brief and writing an article or brochure. Now I have more time to really get a feel for what my clients are looking for and put together content that works for them - it's really rewarding."

Though the difficult economic times proved challenging when sourcing new clients, Charlene found the best way to support clients was to offer an affordable but firstclass service. She added: "I had a lot of help when I first started out on my own. Old colleagues gave me great help and advice, from design assistance with my website,, to general advice. Without this support I would never have been able to set up on my own.

"I want to be able to offer the same support to my clients, by offering them a service that they can afford and working with them to get the most out of a job.

"I appreciate that a lot of the small businesses I work with don't often think about copywriting as a necessity, but it is really beneficial to businesses and can ensure that their messages to clients are effective.

"So, I work with my clients to ensure that they get the most out of what Copy Essentials has to offer at a price that is affordable to them."

So, what does the future hold for Copy Essentials? Charlene said: "I'm really looking forward to the next 12 months. It's an exciting time, starting up on my own, and I hope to grow the business and get Copy Essentials known all over the North West."


THE WRITE STUFF: Charlene Ugbode, owner of Copy Essentials, a copywriting agency that provides other businesses with editorial support
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Title Annotation:Features
Publication:Liverpool Echo (Liverpool, England)
Date:Jul 21, 2011
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