Printer Friendly

ChangbidtoThai-up Liverpool inchallengetoCains.

CAINS beware - Everton sponsor Chang is determined to make Liverpool a 'Chang city'.

The Thai beer producer wants to build on its six-year sponsorship of the Blues by increasing its presence around the city.

Chang's UK arm wooed restaurant and pub operators earlier this week with a promotion at Liverpool One's Chaophraya Thai restaurant to increase awareness.

Vice-president of marketing David Lind said the event was the first after a big sales push in London.

He explained: "There are 1,200 Thai restaurants in the UK and 90% are in London.

"We have 65% distribution in those restaurants, so the next step was to come to Liverpool and make Liverpool a Chang city, not just in Thai restaurants."

He said Chang is now embarking on a phased strategy for Merseyside: "We want to make Chang available throughout the whole area.

"We have regional distribution in Tesco on Merseyside and want to involve the on-trade in that now."


Mikel Arteta, sporting the Chang brand, marks his opening goal in Everton's 2-0 defeat of Bolton on Saturday
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2010 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Mar 24, 2010
Previous Article:EFG loan cushion for food company.
Next Article:Faster broadband access for everyone - for just ten bob a month.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters