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ChangbidtoThai-up Liverpool inchallengetoCains.

CAINS beware - Everton sponsor Chang is determined to make Liverpool a 'Chang city'.

The Thai beer producer wants to build on its six-year sponsorship of the Blues by increasing its presence around the city.

Chang's UK arm wooed restaurant and pub operators earlier this week with a promotion at Liverpool One's Chaophraya Thai restaurant to increase awareness.

Vice-president of marketing David Lind said the event was the first after a big sales push in London.

He explained: "There are 1,200 Thai restaurants in the UK and 90% are in London.

"We have 65% distribution in those restaurants, so the next step was to come to Liverpool and make Liverpool a Chang city, not just in Thai restaurants."

He said Chang is now embarking on a phased strategy for Merseyside: "We want to make Chang available throughout the whole area.

"We have regional distribution in Tesco on Merseyside and want to involve the on-trade in that now."


Mikel Arteta, sporting the Chang brand, marks his opening goal in Everton's 2-0 defeat of Bolton on Saturday
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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Mar 24, 2010
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